Picsolve, global image capture partner for the leisure and entertainment industry, has acquired Maxifoto International B.V., the industry leader in ride and event photography in Northern Europe.
This acquisition adds eight significant new sites to Picsolve’s growing portfolio, including Europe’s 3rd largest park, Efteling and increases their reach by 7.5 million guests a year. It is a key step in the company's plan for global expansion.
“We are incredibly excited about this transaction as it helps us delight millions more guests for our customers in the parks and attractions marketplace, " remarks Jeff Kelisky, CEO, Picsolve (pictured left). "As the demands of ‘tech-savvy’ guests soar, the opportunity to blend Maxifoto’s rich industry knowledge with our expertise in online and digital was an obvious choice.”
Founded over thirty years ago, Netherlands-based Maxifoto was the first to install a high-resolution digital ride photo system in the UK. The company's employees bring a wealth of experience and passion to the expanding Picsolve team.
“It makes me proud to know that I’m passing on the Maxifoto legacy to the global leaders in the industry, Picsolve, ” reports Peter Meininger, Managing Director, Maxifoto International. “The acquisition means we can be confident that innovation will remain the number one goal and the resulting technology will be able to satisfy the ever-evolving demands of the modern theme park guest.”
Coen Bertens, Director of Operations, Efteling is equally positive about the future: "We’re excited to be working with the Picsolve team who have the best digital image capture technology and retail skills in the industry and we are confident that the partnership will a have a very positive effect on both guest satisfaction and revenue to the park.”
“We look forward to using our combined powerful heritage to enrich and enhance guest experiences across Europe, ” adds Kelisky.