SeaWorld Entertainment Inc. has announced the appointment of a new Chief Marketing Officer, Denise Godreau. Godreau will bring more than a decade’s worth of experience to the company, coming from Walt Disney World’s parks, where she implemented and led strategies to drive attendance and occupancy for Walt Disney World resort.
Commenting on the appointment, Joel Manby, SeaWorld Entertainment Inc. President and CEO, said, “She will be focused on driving increased visitation and communicating the company brand in a meaningful way to help us deliver on our strategic business plan.”
Jim Dean has also been named new President of SeaWorld’s Orlando parks. Replacing Donnie Mills, a 42-year company veteran, Dean is leaving his seven year presidency at Busch Gardens Tampa Bay and Adventure Island to join SeaWorld Entertainment.
“Jim is an outstanding theme park leader who has led excellence, performance and growth in Tampa, ” added Manby.