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Tayto Park to be renamed as Tayto sponsorship comes to an end

Founder Raymond Coyle said the partnership has “helped to create one of Ireland’s most popular tourist attractions“.

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Tayto Park has announced that Tayto’s sponsorship will end this year, with the theme park in County Meath, Ireland set to receive a new name and identity from January 2023.

Tayto’s title sponsorship will end on December 31, 2022. Tayto Park founder Raymond Coyle said the partnership has “helped to create one of Ireland’s most popular tourist attractions in little over 12 years”.

“I am delighted to have aligned with one of the most iconic Irish brands, so successfully, for over a decade,” Coyle said.

“We have decided that in order to expand and meet our ambitious targets for the park, now is the opportune time to rename the park to better reflect the exciting rides, attractions and zoo that are coming over the next few years.”

New identity for Ireland’s Tayto Park

tayto park coaster

It was recently revealed that Tayto Park has plans to spend more than €30 million on three new roller coasters, including a dinosaur-themed ride called Dino Coaster. 

Coyle added: “We now look forward to a new and exciting chapter for the park, with many new developments planned, including an investment of €30 million over the next two years.

“On behalf of myself and my team I would like to thank the management of Tayto Snacks for its belief in our vision. It has been a very special partnership and we look forward to the year ahead and indeed continuing our journey and close relationship with Tayto Snacks.”

Tayto Park started life back in 2010 as a small zoo and activity park, run by Coyle, a former potato farmer. After selling his crops for many years to Tayto manufacturer Largo Foods, he bought the company, later selling his interest in order to focus on Tayto Park.

Largo rebranded as Tayto Snacks in 2019. John O’Connor, managing director of Tayto Snacks, said the sponsorship has “supported the creation of one of Ireland’s most successful tourist attractions”.

Images: Tayto Park

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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