Leisure park operator Themed Attractions and Resorts Sdn Bhd has awarded a media contract to OMD Singapore.
The scope of the contract includes media planning and buying for Themed Attractions’ key assets in Malaysia (Little Big Club, Hello Kitty, Lal’s Place) in addition to the new Kidzania Singapore.
Waikuan Wong, Vice President, Branding and Group Communications of Themed Attractions and Resorts Sdn Bhd, said, “As a tourist destination, Singapore is vibrant and tourism fuels the nation’s economy. It was an easy choice for us to bring the KidZania theme park to Singapore and we look forward to working closely with OMD to bring it to life along with our properties in Puteri Harbour.”
Chloe Neo, Joint Managing Partner, OMD Singapore, said, “We are delighted at the opportunity of working with Themed Attractions. OMD will focus on driving business outcomes for Themed Attractions rather than just media deliverables, through service excellence and creative thinking.”