Shanghai Disneyland has announced a major increase in ticket prices effective from 6th June – just as Toy Story Land opens.
The park is hoping that Woody, Buzz and friends will prove enough of a draw to counter any fall in attendance.
Punters will have to pay up to 33% more during weekends and major holidays such as Lunar New Year.
From June 6, 2018, Shanghai Disneyland pricing will operate a three tier pricing structure – Regular, Peak and Peak Holiday. The regular price of admission is 399 RMB. At peak periods, including summer holidays, weekends, and many of the designated holidays, the admission charge will be 575 RMB.
For what the park describes as the two ‘super peak’ holiday periods, i.e., Chinese New Year holiday and China National Day holiday, guests will have to fork out 665 RMB.
Ironically, Shanghai Disneyland initially struggled to attract visitors due in part to the relatively high admission price. Discounts and other measures helped reverse the trend and the park went on to reach its first-year visitor target of 11 million.
Walt Disney Co. reportedly intends to channel the extra revenue towards further expansion.