America’s favourite animated family has arrived in Orlando – with their very own mega-attraction. The Simpsons Ride officially opened today at Universal Orlando Resort. The new attraction plants guests smack in the middle of a brand-new Simpsons adventure – a ride adventure so big, so funny and so thrilling it’s no surprise it took years to make.
In an unprecedented collaboration, Executive Producer James L. Brooks, Creator Matt Groening and Executive Producer Al Jean in association with 20th Century Fox Television and the creative teams of Gracie Films and Universal Theme Parks have achieved what has never been done before – the launch of the world’s first authentic mega-attraction of The Simpsons.
"The Simpsons Ride" showcases everything the hugely popular television series has made famous and that Simpsons fans love . . . a great story, humour and irreverence, with original animation starring cast members Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria, and guest star Kelsey Grammer.
Guests are swept into Krustyland, a theme park created by the show’s cash-hungry clown. Meanwhile, maniacal Sideshow Bob has escaped from prison and has taken control of the park to get his revenge on Krusty and the Simpson family. Hand-picked by Krusty to be the first to ride his newest attraction, you are thrust into the middle of the action.
The attraction is larger than life – from the 32-foot-tall Krusty the Clown at the entrance (visitors walk through Krusty’s mouth on his extended tongue) to the giant wrap-around cinematic experience created for this great new adventure. Guests soar through Krustyland and Springfield on a ride that features the world’s first-ever cork screw that’s animated!
"I take with all due sense of mission and humility the opportunity to spray water and spritz baby powder at Universal patrons, " says James L. Brooks.
"For twenty years I’ve been dreaming about this, and here it is — a wild, thrilling Simpsons Ride put together by a huge number of talented artists and amusement-park maniacs, " says Matt Groening.
"The Simpsons Ride is Universal at its best: bringing blockbusters to life in entirely new ways, " said Tom Williams, Chairman and CEO of Universal Parks & Resorts. "And with its unique sense of humour and enormous popularity, it is the perfect complement to our brand of entertainment."
"We have created the ultimate Simpsons experience, " said Mark Woodbury, president of Universal Creative. "It’s a wild ride through the world of the Simpsons, up close and with the whole family; Homer, Marge, Bart, Lisa and Maggie – like you’ve never seen her before."
"We’re bringing the fun and joy of The Simpsons to millions of fans in the most immersive way possible. The Simpsons Ride is a blast!" said Elie Dekel, Fox’s Executive Vice President of Licensing.
This twenty-three time Emmy-Award-winning series is currently airing its 19th season. The Simpsons is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the current Executive Producers. Film Roman is the animation studio.
About Universal Orlando Resort
With Steven Spielberg as creative consultant, Universal Orlando Resort (http://www.universalorlando.co.uk) has created some of the world’s most innovative theme park attractions based on pop culture’s most compelling films and stories. Families will experience two world-class theme parks – Universal Studios and Universal’s Islands of Adventure – a night time entertainment complex and magnificently themed on-site hotels. Universal Studios is a working film and TV production studio as well as a highly acclaimed motion picture and television theme park featuring attractions such as Revenge of the Mummy(TM) – The Ride and Shrek 4-D(TM). Universal’s Islands of Adventure is the world’s most technologically advanced theme park and features five uniquely themed islands that include Seuss Landing, Marvel Super Hero Island and Jurassic Park. Its marquee attractions include Jurassic Park River Adventure and The Amazing Adventures of Spider-Man. In addition to its theme parks, Universal Orlando Resort also includes CityWalk, a 30-acre night time entertainment complex that features restaurants, shops, clubs, a 20-screen cineplex and live-entertainment. The destination’s three on-site Loews hotels include the Portofino Bay Hotel, the Hard Rock Hotel and the Royal Pacific Resort.
About Universal Studios Hollywood
Universal Studios Hollywood (http://www.UniversalStudiosHollywood.com), The Entertainment Capital of L.A., includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex; the Universal CityWalk Cinemas; and the Gibson Amphitheatre concert and special event venue. Universal CityWalk features over 60 entertainment themed restaurants, nightclubs, shops and dynamic entertainment options. Universal CityWalk Cinemas, offering the best movie-going experience in Los Angeles, features 19 screens including one of Southern California’s largest IMAX(R) venues and newly renovated stadium-style seating. The theme park features such groundbreaking attractions as Revenge of the Mummy(TM) – The Ride, Shrek 4-D(TM), Jurassic Park(R) – The Ride, the world-renowned Studio Tour, which takes guests behind-the-scenes of such landmark TV and movie locations and sets as Steven Spielberg’s War of the Worlds, and the upcoming Spring 2008 new mega-attraction, The Simpsons Ride, based on the blockbuster hit movie and TV series.
About Twentieth Century Fox Licensing & Merchandising
A recognised industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.