The wide range of interactive family attractions on offer from UK company Innovative Leisure Ltd. proved a huge success for all types of facilities and operators during 2007 – with more to come in 2008.
“We had a phenomenal year during 2007, ” said Managing Director Phil Pickersgill, “and I have been delighted with the response we have had to the range of attractions we now offer. Water Wars has recently surged in popularity with the new Depth Charge explosion system. This was first installed at Adventure Island (UK) in 2007 as an upgrade and proved very successful and will be opening in other major UK parks in 2008. New Water Wars operations are also opening in 2008, with a leading maze operator and national event organisers.”
And he added, “The recently introduced Coconut Tree Climb is also going very well, while Rope-A-Phobia has created a lot of interest with a variety of operators. Our suppliers have done excellent jobs in providing us with quality, imaginative, interactive attractions that all the family can take part in and enjoy and this has clearly been key to our on-going success. And 2008 looks even better!”
Climbing Towers also continued to be very popular in 2007 with many mobile units being supplied, along with installations in some high profile permanent locations, including a Climbing Tower at Center Parcs Longleat in the UK. This was opened during the summer and is the third Center Parcs site to install one of Innovative Leisure’s Climbing Towers.
Also in 2007 the company opened the first Coconut Tree Climbs on the continent of Europe, with two installations taking place in Lanzarote, one at a water park and another within a popular tourist area, while the three tree Coconut Tree Climb (the standard version has two trees) was officially launched at the UK’s LIW exhibition in September. This has been very well received and is an excellent alternative to the more traditional Climbing Wall experience.
As Phil Pickersgill has said, 2008 is shaping up to be another growth year for the company and already several new installations have been confirmed. Among them is a mobile Motorised Rock for a youth project operated by Swansea City Council in Wales, which will be ready for hand over in January and includes a custom-built rock trailer and inflatable dome with logos and specific colours. Additionally, another similar attraction is due for opening at a specialist sports college, which will be used within the school’s programme and taken to other local schools too. Again it features a custom-built trailer and a corporate themed inflatable event station. Delivery will be in April.
Finally a Stationary Rock is also to be installed at a scout camp in Finchley, just outside London. The attraction is becoming popular with scout groups and at Finchley a new semi-permanent structure is being built to accommodate it.
“As you can see we have plenty going on, ” observed Phil Pickersgill, “and I am looking forward to another successful 12 months in 2008.”
For further information please contact:
Phil Pickersgill, Managing Director, Innovative Leisure, Ltd.
Tel. + 44 (0)116 288 7263. Email: info@innovativeleisure.co.uk
