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Family Entertainment: Cluster of young companies present “X-factor” at EAS 2009


During the EAS in Amsterdam, there will be a special quest for managers of visitor attractions. On the “Focus on Young” booth,   six relatively young enterprises in the leisure business will form the “X-perience” jury twice a day.

The X-perience

Attraction managers are challenged to present their idea or current development on the X-mark in booth 703. The six entrepreneurs, all having their own disciplines, will confront the participant with critical questions on the proposed attraction or activity. Issues like theming, visitor marketing, design and items to increase it’s revenues are fired towards the person in the spotlight.


Central question in these on-the-spot-judgments will be if the idea or development as presented has the ultimate X-perience. The young specialists will search for the X-factor and will add their vision on concept design,   visitor marketing, storytelling and increasing profits by merchandise. All with one goal: improving the strategy on guest’s experience for a long-term profit. So the contestant of this special EAS-edition of the X-factor goes home with some new and fresh insights. Serious as it sounds, the aim of the game is to create some hilarious moments and add some fun factor to the show.

X-factor for attractions

You will experience how fresh looks and enthusiastic co-working can result in surprising ideas for your visitor attraction. Different disciplines working together in a critical setting, delivering unexpected perspectives. And best of all: a case being solved. It’s like watching the X-factor for attractions!

Young Focus

Focus on young is a Dutch network of young professionals working in the leisure business. Some managing their own company, others working for visitor attractions or suppliers. The total group consists out of 40 members, which have discussion-diners quarterly. Six  of them will be representing their own company in the Focus on Young booth (703). They will show you how a complementary focus in such a dynamic chain takes a fresh look at the future development of visitor attractions.


Young professionals who are interested to network and to learn from their fellows, could join the Focus on YOUNG group, during the special international EAS dinner at Monday evening 28th of September in the nightclub of Panama.  

Place: booth 703 at the EAS in Amsterdam RAI
Date: 30th of September till 2nd of October
Time: at 1 p.m and 4 p.m.

Ovaal speelconcepten, design and realization of playground environments. We think far beyond the traditional way of playing and offer total-playground concepts with space to play, meet and discover. Have yourself inspired at our booth and discover freenotes; innovative outdoor musical instruments. Beautiful music made simple. Sounds like fun!  Play, listen and convince yourself during EAS at booth 703.  tel. +31 548363067 or

Dynamic Concepts Consultancy is your dedicated partner for market research into your visitor attraction or concept and optimizing the experience. We are specialized in experience research and feasibility studies resulting in strategic marketing information to optimize your customers’ experience. We combine thorough methods with very practical approaches and solutions, with an in-depth and innovating look. Experience our approach at booth 703!; tel. +31 408489280 or

the SMILE of Experience, driven by the thought that the most wonderful job is to create a smile on someone’s face. Our activities ranges from concept design, master planning, storyline development to production, directing and programming of the final experience. We brainstorm with you, to widen your horizon with creative ideas and technical solutions and to realize your expectations of a successful and surprising guest’s experience. Come over to booth 703 to get that smile.; tel. +31 650526720 

JN Entertainment & Leisure Consultancy is a company that offers advice and project management in project development and in sales and marketing in the Entertainment & Leisure industry. Especially in the early stages of project development, the company is well equipped and experienced to guide a project through these first steps. The company also represents German ride manufacturer Zierer in certain countries (including The Netherlands) and Belgium interactive and branded ride specialist 3DBA.; tel. +352 2612 3093

Imagic B.V. is a Dutch Company providing total concepts to the themed industry in Europe. From the design till the final product. We design (park)characters, (park)logo’s, and themed (park)concepts. Just as we take care of development and buying of merchandise till final delivery. All concepts and products that we develop are custom made and are based on the wishes and demands of the visitor and the park. Creativity is our highest priority. Our themes and products have magic and tell a story. Everything developed is based on emotions, the experience that can be captured in all your activities.; tel.: + 31 46 420 14 01

Del Dracco Entertainment is a Dutch based company specialized in the creation and production of Halloween, Christmas and many other themed Light Parades, Costumes in general , Haunted Houses and Street Entertainment Programs. del Dracco is run by the Brazilian Cintia del Mastro who has built many experience in Brazil, Argentina, USA and Europe developing new concepts of entertainment for amusement and theme parks around the world.; tel: +31 (0)10 785.1510

See also:
Knowlege, Contacts, Ideas: Can You Afford Not To Be At EAS 2009 this September?
Amusement Parks & Attractions: Exhibit Sales Up 10 % for EAS 2009 in Amsterdam

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