The International Association of Amusement Parks and Attractions’ Euro Attractions Show (EAS) 2012, the biggest event for the theme park, themed entertainment, waterpark and visitor attractions industry in Europe, is taking place 9th to 11th October at the Messe Berlin Exhibition Centre. IAAPA Europe has reacted to unprecedented demand for space by allocating a 5th hall at the exhibition centre.
Building on the enormous success of last year’s Euro Attractions Show (EAS) which took place in London and was IAAPA’s most successful European show to date (see: IAAPA’s Record Breaking Euro Attractions Show), a record number of exhibitors are again expected to feature on the show floor at the German capital city’s prestigious Messe Berlin 
exhibition centre. Over 320 vendors and suppliers of products and services to the theme park and attractions industry have already confirmed, with a 10% increase on floor space on last year.
Related: Hong Kong: IAAPA’s Asian Attractions Expo Reaches New Heights / Theme parks: Seen the Robot fish? IAAPA Thoughts
Exhibitors from over 100 countries will reveal the latest innovations and developments in over 100 categories , with areas covered including major roller coasters, RFID, access and ticketing systems, design and architecture, control systems, waterpark rides and 3D/ 4D cinema.
Alongside the exhibition floor IAAPA will also run the following:
Opening Reception
The Opening Reception will take place on Tuesday 9th October at the Palais am Funkturm adjacent to the trade show halls. Over 1, 000 guests are expected to attend to enjoy the entertainment, food , drink and networking opportunities.
Leadership Breakfast
The CEOs of two of the major European theme parks, Roland Mack (above left) and Fernando Aldecoa will speak about the development and plans for their respective parks, Europa-Park and PortAventura. Mr. Mack, who is also Managing Partner Mack Rides and chairman of the board of IAAPA will deliver a keynote address.
EAS Post Tour
After the Euro Attractions Show (EAS), attendees will have the opportunity to join a tour to experience some of Germany’s leading theme parks and attractions – Merlin Entertainments‘ Heide-Park, Hotel Port Royal, Hansa-Park on the shores of the Baltic sea and Hamburg’s Hagenbecks Tierpark, the first zoo to utilise moats to surround open animal enclosures.
Further information on EAS 2012, including a list of exhibitors, the full conference programme, the best hotel deals and other useful information, is available at www.IAAPA.org/EAS.
Registration for both the special events and trade show is open and discounts are available for early registrants.
