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From May 1 to October 31, the World Expo is held in Shanghai. Its theme is “Better City, Better Life”. This is a big issue in China, with its many multi-million urban centres. China is becoming increasingly aware of the enormous social, economical, and environmental problems caused by the uncontrolled expansion of huge urban centres, such as Los Angeles (with 1.300 square kilometres!), Mexico, and Johannesburg. It is interested in avoiding these problems, and is looking for new approaches.
The “Urban Best Practice Area” of the World Expo offers cities and communities a stage on which they can showcase their best examples of innovative urban planning and management in every field (transport, urban development, environment, high tech, culture, etc.).
Some 100 million visitors are expected to visit the Expo. Most of these will be from China. They will be very interested in learning about new Western approaches to urban management.
The RhôneAlpes Pavilion for instance, presents the new regional urban development philosophy applied in the Rhône-Alpes region, with France’s second city Lyon at its centre. This careful approach allows only for controlled and limited growth of the cities in this region. Instead of focussing on one urban area, it concentrates on all cities in the region. It is known as the Multi-centre concept. The region now makes name for itself as one of the most economically dynamic capitals in Europe, using innovative building methods and new construction materials, while at the same time boasting of an excellent living environment.
The concept and design of Harmatan Architecture for this model, is produced by Jora Vision. Their proposal, was one of the two presented by ERAI (Entreprise Rhône-Alpes International) for this part of the Expo. The interest for a spot there was enormous and ERAI was proud that out of 117 proposals the two projects they presented were selected. Harmatan and Jora Vision put their efforts in the creation of an interactive exhibition about the green building in Rhône-Alpes. An enormous scale model with light effects, touch screens and projections of building’s virtual visit, interactive totems zooming in on innovative materials and technologies, is enlightening the visitor about the innovative development of one of the most dynamic regions in Europe..
The exhibition is part of “Villes Lumière”, which is to be seen in “The Urban Best Practice Area”.
Jora Vision is one of the few non-Chinese companies selected to build a presentation at the World Expo. Mrs. June de Raad, managing director of Jora Asia, is quite excited that Jora has been able to build the design itself, so Jora can ensure that the final product exactly meets the requirements intended in the original design of Harmatan.
With its presence at the World Expo in Shanghai Jora Vision once again broadens its experience in developing and building projects in China. The production of the design of Harmatan Architecture is Jora’s tenth project in China, proving that this Dutch company is a real China specialist.