Merlin Entertainments have announced that from January 2015 Coca-Cola will become the new sponsor of the London Eye. The sponsorship agreement includes full naming rights.
Commenting on the announcement Merlin Entertainments plc CEO, Nick Varney said, “The London Eye is Merlin’s premier global attraction and increasingly a key visual icon of modern London, particularly since the Olympics. We are therefore delighted and proud to be partnering with an organisation and brand of the quality and reputation of Coca-Cola.
"We have always believed that working with the London Eye offered unique and compelling opportunities for the right partner, particularly one that believes in inspiring people as much as we do, and so for us Coca-Cola is the perfect sponsor.