Six Flags, Inc. (OTC Bulletin Board: SIXFQ), the world’s largest regional theme park company, announced a new partnership with Kraft Foods’ Miracle Whip(R) brand. The companies will collaborate on a co-branded marketing initiative designed to reach consumers through multiple platforms and marketing touch points including grocers’ shelves, digital media and targeted in-park signage at key rides and attractions.
This summer, Six Flags will feature a specially-themed and branded sandwich — the Miracle Whip Roller Roaster — to be sold at select food service locations at each domestic park and accompanied by custom signage and Miracle Whip branding.
Additionally, the partnership includes a national on-pack retail promotion for over 20 million 32 oz. jars of Miracle Whip offering consumers a discount admission coupon to all domestic Six Flags Theme Parks.
"With the addition of Miracle Whip to our stable of partners, Six Flags Media Networks continues to work with best-in-class brands that cohesively and seamlessly fit into the theme park environment, " said Jeff Portugal, Six Flags VP of Corporate Alliances. "This multi-platform initiative illustrates the myriad of benefits available when associating with the world leader in thrills. Six Flags provides a dynamic and uniquely interactive setting to drives sales and increase brand awareness and loyalty."
About Six Flags
Six Flags, Inc. is a publicly-traded corporation headquartered in New York City and is the world’s largest regional theme park company with 20 parks across the United States, Mexico and Canada.
SIX FLAGS and all related indicia are trademarks of Six Flags Theme Parks Inc. (R), (TM) and (C) 2009.
See also:
Theme Parks: Six Flags Expands Partnership With Nintendo
Theme Parks: Six Flags Extends Partnership with Chrysler Group LLC
Theme Parks: Six Flags Unites Communities To Find a Cure for Pediatric Cancer
