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Theme Parks:LEGOLAND® Florida Announces Opening Date

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World’s Largest LEGOLAND Park Will Debut Saturday, October 15, 2011

To the delight of youngsters everywhere, LEGOLAND® Florida revealed its official opening date: Saturday, October 15, 2011.

“Planning a family vacation can be daunting, especially for families with very young children”

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.Inspired by America’s love affair with all things LEGO®, the new 150-acre theme park will cater to kids ages 2 to 12 with more than 50 “pink-knuckle” rides – from roller coasters to race cars – as well as family focused shows and attractions.

Park officials disclosed the date, a closely guarded secret since the park broke ground last year, to help families already planning vacations in the fall.

“I’d estimate 80 percent of the inquiries we’ve received have been about our opening date, ” said LEGOLAND Florida sales manager Todd Andrus. “Guests are all but begging to know the date, so they can book their flights and accommodations, and purchase admission tickets.” The park also unveiled a new online reservations program to make the vacation booking experience even easier. Travelers can now book tickets, accommodations, airlines and rental cars through the LEGOLAND Florida website.

“Planning a family vacation can be daunting, especially for families with very young children, ” said Andrus, a father and frequent traveler. “Packing alone is enough to overwhelm even the most organized parents. That’s why we designed our online system to be both user-friendly and convenient, allowing parents to book the essentials and then print out everything they’ll need right at home.”

The other key benefit of the program, Andrus explained, is that it features 13 preferred hotels in Central Florida that are officially endorsed by the park. Part of the “Bed & Brick” program, the hotels are all family friendly and collectively provide a range of price points and assets to accommodate different styles and budgets. Each of the hotels in the program will offer special rates and ticket/room packages.

For more information: www.LEGOLAND.com; Facebook.com/LEGOLANDFlorida and Twitter @LEGOLANDFlorida.

 LEGOLAND® Florida opens October 15, 2011 and will be a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. Located midway between Orlando and Tampa, just 45 minutes from either city center, the park features more than 50 rides, shows and attractions. There are currently four other LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world. For the most current information, log on to www.LEGOLANDFloridaResort.com.

MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates over 74 attractions, six hotels/two holiday villages in 17 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 43.6 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 15, 000 employees. Merlin Entertainments operates the following attractions – SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, Thorpe Park, Chessington World of Adventures Resort, Heide Park, Earth Explorer, Sydney Aquarium, Sydney Wildlife World, Sydney Tower Observatory and Skywalk, Kelly Tarlton’s Antarctic Encounter Underwater World, Oceanworld Manly and Hamilton Island Koala Gallery. All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future.

Visit www.merlinentertainments.biz for more information.

Contacts
For LEGOLAND® Florida  Emily Kruse, 877-350-5346
 

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