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World’s First Ferrari Theme Park Opens in 100 Days

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The countdown has started and in 100 days, at noon on 28 October 2010, the world’s first Ferrari theme park, and the largest of its kind, will open its doors to the public. Today Ferrari World Abu Dhabi unveils its exciting and unique attractions, designed to tell the Ferrari passion, excellence, performance and technical innovation together with its story, to families and fans of all ages and interests.

With more than 20 rides and attractions lying beneath the iconic 200, 000 m2 red roof, Ferrari World Abu Dhabi will offer guests the time of their lives with a host of attractions that indulge the senses in ways never experienced before. With the thrill of some of the world’s most inventive rides, eye-catching surroundings, authentic aromas and distinctive sounds of Italy, Ferrari World Abu Dhabi will have something for everyone.

Some of the state-of-the-art attractions on show include the fantasy world of ‘Nello’ at Speed of Magic, as the mischievous racing driver leads guests on a fantastic 4-D adventure through deep green jungles to icy caves and ravines. Guests can also go faster than anyone has ever been before on a roller coaster when they ride Formula Rossa, which powers them to 240 kmph in less than five seconds. Discover what only Ferrari owners have before, with a tour through the Maranello factory aboard the Made in Maranello attraction and gain an insight into the making of the world’s most sought-after cars. Viaggio in Italia, provides a breath-taking bird’s eye view of Italy, as you follow a Ferrari California through the scenic countryside and famous Italian landmarks.

“The opening of Ferrari World Abu Dhabi will revolutionize the way visitors and people in the region spend their leisure time, ” said Mohammad Al Mubarak, Chairman of the park’s operating company, Farah Leisure Parks Management. “It is a great testament of Abu Dhabi’s capacity, and the region’s potential, as a world class tourist destination.”

“Ferrari World Abu Dhabi will provide an enthralling experience that will appeal to all audiences, including families and enthusiasts, ” said Claus Frimand, General Manager, Ferrari World Abu Dhabi. “With just 100 days to go until we open the park to the public, all of our staff is committed to delivering one of the most spectacular entertainment venues in the world.”

“I can’t wait until we open our doors on October 28th and welcome our guests to this entertainment experience where they will discover the unique world of Ferrari, ” he added.

Ferrari World Abu Dhabi has come a long way since the laying of the first stone back in November 2007 to become the world’s largest indoor theme park.

Rides and attractions:

•    Formula Rossa – The world’s fastest roller coaster, reaching speeds of 240 kmph.
•    Speed of Magic – A fantasy 4-D journey following the adventures of a young boy as he travels through a kaleidoscopic dreamscape of natural and phenomenal environments, where no Ferrari has gone before.
•    Made in Maranello – A virtual trip behind the walls of the famous Ferrari factory in Maranello, taking guests through the intricate process of making the world’s most sought after car.
•    V12 – An exciting flume ride to the heart of a 12 cylinders engine.
•    G-Force – A thrilling tower ride that will shoot thrill-seekers through the red roof and 62 meters in the air before plummeting back to Earth, experiencing the actual G-force of a Ferrari, in a seat directly inspired by the Ferrari Enzo.
•    Scuderia Challenge – Cutting edge racing simulators similar to those used by the drivers of the Scuderia Ferrari in training.
•    Viaggio in Italia – A virtual aerial voyage over Italy’s cities and their main monuments, mountains and coasts pursuing a Ferrari.
•    Fiorano GT Challenge – A unique dueling rollercoaster with Ferrari F430 Spiders twisting and turning through tight corners on a sprint to the finish line.
•    Bell’Italia – A miniature recreation of Italy’s most famous locations, from the picturesque Portofino and the Amalfi Coast to Monza racetrack, the Colosseum in Roma, Venezia and Maranello, the heartland and home of Ferrari.
•    Paddock – A re-creation of the Ferrari motor home including garages, transporters & hospitality suites with interactive shows offering fans a taste of the true action behind the scenes on a Grand Prix race day.
•    The Pit Wall – An interactive theatre that allows guests to test their judgment in realistic racing scenarios.
•    Galleria Ferrari – The world’s largest Ferrari gallery outside Maranello, showcasing the most exclusive range of classic and contemporary Ferrari’s from all over the world.
•    Junior GT – A driving school for children with expert instruction where they will drive reduced scale F430 GT Spiders on an equipped driving course.
•    Junior Grand Prix – After the Junior GT driving experience, budding F1™ drivers can enjoy the race track in scaled down Ferrari F1™ racers.
•    The Racing Legends – A ride through Ferrari’s greatest racing moments starting from the first races all the way to today’s F1 victories.
•    Driving with Champions – an interactive 3-D show which follows the adventures of a young engineer who is taken on the ride of a lifetime with a racing champion on his first day working at the Ferrari factory
•    Cinema Maranello – Ferrari World’s own theatre showing ‘Coppa di Sicilia’, a short film that tells one of the many inspiring stories from the life of the legendary Enzo Ferrari. 
•    Junior Training Camp – An interactive play area for children where they can engage with a waterless car wash, become custom ‘constructors’, climb up the grandstand, pilot remote cars, paddle their own miniature Ferrari and play with an F1™ car made of soft, guest-friendly foam.
•    Carousel – Featuring never-before-seen Ferrari prototypes based on winning designs from a Ferrari competition.
•    Dining and Shopping – A range of concept restaurants and cafes offering authentic Italian dining experiences, in addition to unique shopping locations.

About Ferrari World Abu Dhabi:

Ferrari World Abu Dhabi will be the world’s largest indoor and first Ferrari theme park. It will be an intense multi-sensory experience and a must-visit for enthusiasts, fans and families. With more than 20 unique rides, attractions and shows, including the world’s fastest rollercoaster, Ferrari World Abu Dhabi will be a celebration of Ferrari’s past, present and future. Opening to the public on 28 October 2010, Ferrari World Abu Dhabi is set to be one of the signature features of Yas Island, a 2, 500 hectare island dedicated to leisure, entertainment and lifestyle.
Ferrari World Abu Dhabi is a world-class development by Aldar Properties PJSC, Abu Dhabi’s leading property development, management and investment company and will be managed by Farah Leisure Parks Management LLC, a joint venture between Aldar Properties PJSC and ProFun Management Group Inc., an international leisure facilities management and operating company.

For further information please, visit www.ferrariworldabudhabi.com

Ferrari World Abu Dhabi:
Jon Barber
Communications Manager
jbarber@farahleisure.com

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