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American Wave Machines to bring PerfectSwell to São Paulo

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PerfectSwell Sao Paulo AWM

Cutting-edge new surf club in Brazil set to open in 2023

American Wave Machines (AWM), a leading wave pool, surf park and wave technology company, has announced a new partnership with JHSF, following the success of the new PerfectSwell surf pool at Boa Vista Village in Brazil.

The company will be working with JHSF to deliver world-class surf to São Paulo Surf Club, offering PerfectSwell high-performance waves in the city’s first-ever surf club, at the Real Park development near the Estaiada Bridge.

Bringing surf experiences to the city

The Real Park development will also be home to luxury residential towers, alongside 20,000 square metres of retail and access to a 25,000-square-metre private beach. São Paulo Surf Club’s aim is to bring the highest level of quality of life in São Paulo and will offer exclusive sports-focused amenities to its members.

“JHSF is constantly pursuing new ways to provide better quality of life to its special clients, and São Paulo Surf Club is a world class surf experience at the heart of the city,” says Thiago Alonso, CEO of JHSF. “We are very proud to work hand-in-hand again with AWM. Our team is excited to create another lasting and iconic project for the city of São Paulo.”

“It has been an honor to work with the excellent people at JHSF in Brazil,” adds Bruce McFarland, AWM founder and president. “We have come to appreciate the Brazilian work ethic and their unsurpassed passion for surfing. Seeing the Brazilian Pupo brothers along with the USA’s Geiselman brothers surf PerfectSwell was extremely gratifying. 

“Our vision for a global network of the best surf locations is materializing with Boa Vista Village and São Paulo Surf Club adding key locations to AWM’s expanding network.” 

Earlier this year, ProSlide Technology Inc. announced that it will become an authorised reseller for American Wave Machines. The firm will offer the PerfectSwell system, showcased by AWM, to the international water park and resort markets, beginning with forthcoming projects in Asia and the Middle East region.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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