The world’s first Hasbro-themed water park is coming to Malaysia, and will open at Meridian’s Malaysia Tourism City (MTC) development in Kuala Linggi, Melaka.
Meridian Bhd executive director Datuk Seth Yap unveiled the plans, confirming a Hasbro licensing agreement secured by his private entity M101 Holdings Sdn Bhd.
M101 Group said it will be an iconic branded attraction, featuring licensed intellectual properties such as My Little Pony, Nerf and GI Joe, and is due to open in 2022.
At the official launch of the 622-acre MTC, Yap signed a licensing agreement with Hasbro Live! (Hasbro) regional director Natalie Chan.
MALAYSIA TOURISM CITY PROJECT IN KUALA LINGGI
Melaka welcomes the initiative by the Meridian Group for development project, The World’s First Hasbro Water Theme Park.
YB Datuk Mohamaddin Ketapi, Minister of MOTAC witnessed the signing of MOU for Malaysia Tourism City. pic.twitter.com/jsuZvdvCbG
— MOTAC (@MyMOTAC) May 7, 2019
“By signing the agreement, we will be partnering with Hasbro to develop the world’s first Hasbro-themed water theme park, which is to be an iconic branded attraction that will be an essential anchor at the heart of the MTC master plan,” Yap said (via EdgeProp).
“The water park will be 20 acres in size, offering a wide range of branded new rides that are not available in other parks of the world.”
“We will try to keep the theme park within a budget of less than U$20 million instead of a few hundred million,” he added. “But it will be a very unique theme park that offers an enjoyable Hasbro brand experience to the visitors.”
The Hasbro water theme park is part of the first phase of MTC, expected to start by the end of 2019, which also includes a weekend market, a thematic adventure park and an eco-tourism park.
The first phase is expected to start by the end of 2019, with an estimated investment of RM120 million ($29 million).
Yap continued: “Our ultimate goal for MTC is to increase the arrival of tourists and prolong the overnight stay. In 2018, the average tourist arrival in Malaysia was 28 million, and 15 million for Melaka of which an average of 1.5 million stays overnight in Melaka.
“With MTC we target to increase tourist arrivals by 2 million, and an additional 1.5 million overnight stay tourists in Melaka thereby creating a multiplier effect on tourist receipt of up to an additional RM5 billion per annum.”
Hasbro’s Monopoly Mansion and Nerf Experience
M101 Group previously secured a licensing agreement with Hasbro to bring the world’s first Monopoly-branded hotel, the Monopoly Mansion by Sirocco, to the M101 Bukit Bintang project at Jalan Baba, Kuala Lumpur by the end of 2019.
Elsewhere, Nerf Experience, a new play experience themed to Hasbro’s Nerf brand, will open on the ground level of Marina Square shopping centre, Singapore.