Wavegarden, the manufacturer of artificial wave-generating systems, has confirmed that KSM Realty, the developers of Brazil’s first inland surfing destination and tropical beach, Praia da Grama, is now working on a world-first Wavegarden project in São Paulo.
The venue, named Beyond The Club, will be created in conjunction with BTG Pactual Asset Management, a major asset manager working across Latin America.
The Wavegarden Cove surfing lagoon will be the focal point together with a sandy beach and a plethora of innovative infrastructure for sports, entertainment, social, and cultural activities. The concept is intended to be rolled out globally by developers, beginning with So Paulo in 2025, followed by Miami, Dubai, and other destinations around the world.
“Following the success of our first Wavegarden development 45 mins from São Paulo, we decided to create a city-based project themed around surfing, sports, lifestyle, gastronomy and community. As the name suggests, it will be something above and beyond anything that currently exists anywhere in the world,” said KSM Realty CEO and partner Oscar Segall.
A high-demand project
Details of Beyond the Club were made public in Brazil in November 2022. According to the designs, the facility will have the world’s largest and most powerful surf park, a Wavegarden Cove, with 62 modules spanning 27,000 m2. This technology, which is already in use at seven locations across the world, can accommodate up to 90 surfers per hour while producing up to 20 distinct types of waves to accommodate all rider profiles. Beyond The Club’s announcement was favourably received by the surf-crazed Brazilians, with the first wave of memberships selling out in just a few days.
The São Paulo project is set to begin construction in March 2023 and will be completed in the first part of 2025. Tennis courts (standard and beach), indoor and outdoor swimming pools, a soccer field, squash courts, skateboard track, fitness centre, spa and physical therapy, esport simulators (ski and F1), restaurant, stores, bars, wine cellar, co-working areas, medical centre, accommodation, 1,000 seat theatre, and even a pet club will be available on 70,000m2 of the overall site.
Unique surfing destination
This new sports and leisure complex will be the first of many centres to be built around the world. “We are delighted to work with KSM Realty to create a business model that does not exist anywhere in the world. It will offer people living inland a beach with guaranteed waves and many other services in one single location,” said Fernando Odriozola, CCO at Wavegarden.
“The new club concept will permit residents of São Paulo to become members of this unique surfing destination. It will offer privacy and exclusivity to those who seek to find an oasis in the middle of the city,” adds Segall, “We are bringing a new concept of club to the city of São Paulo. It is the perfect opportunity to escape the frenetic hustle and bustle of everyday life. We are talking about a really unique project, which is different from the traditional options, and different from everything that currently exists.”
Meeting consumer demand
While Segall’s list of consumer amenities for future projects appears to be indefinitely variable and interchangeable, one will remain constant: “We can mix and match our offering, but we will always have a Wavegarden Cove central to all developments – this is the item that truly drives consumer demand.”
Founder and CEO of Wavegarden, Josema Odriozola adds: “The entire company is proud of the evolution of our wave-making technology, which allows for the creation of paradisiacal surf beaches in the middle of big cities. In parallel, we will continue to develop public surf parks. Many projects are presently in the pre-construction and construction phase, such as Garopaba, South Brazil; Sydney, Australia; Coachella and Virginia Beach, USA; Tel Aviv, Israel; and Edinburgh, Scotland.”
Last month, Wavegarden unveiled its new wave menu for surfers, offering a varied experience for those taking to the water, specific to preference and ability.
