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Convious partners with Erlebnis-Zoo Hannover to implement real time pricing

The attraction can now apply a data-driven approach to its customer experience and pricing strategy

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Erlebnis-Zoo Hannover

Convious, a leading eCommerce platform for the leisure industry, has announced that Erlebnis-Zoo Hannover is the first zoo in Germany to bring in its cutting-edge Real Time Pricing solution. The popular attractions is now able to apply a data-driven approach to its customer experience and pricing strategy, with control over the full digital customer journey.

“We have been collaborating with Convious not only to further develop our online distribution,” says Andreas M. Casdorff, CEO of Erlebnis-Zoo Hannover. “With their software solution our “Species Protection Euro” which supports our species protection projects directly can be implemented very easily when purchasing tickets.”

Real Time Pricing & Crowd Control solutions

Convious’ proprietary dynamic pricing solution enables attractions like Erlebnis-Zoo Hannover to sell tickets based on a variety of real-time market factors. For instance, weather, demand, capacity, inventory, seasonality, data, and more. By using this in combination with the company’s Crowd Control solution, the zoo can make sure they are selling at the optimal price while also avoiding overcrowding in the wake of COVID-19.

“We highly appreciate the dynamic pricing tool (real-time admission pricing) developed by Convious, as it creates incentives for our guests to enjoy their visit to the zoo away from the busy times or to save money through early planning”, adds Casdorff.

By utilising these solutions, attractions can increase overall revenue without needing to rely on bringing in discounts for peak days. The system allows operators to spread out guests across the whole week.

Delivering improved guest experiences

“We are very excited to partner up with such a renowned venue as Erlebnis-Zoo Hannover. We are convinced our technology can help them deliver even better experiences to their visitors,” says Bernard Kochen, VP of Sales of Convious.

“Dynamic pricing is posing an interesting and effective solution to all the uncertainty-packed challenges that our partners face these days because it helps adapt to change and increase predictability. It’s definitely a low-hanging fruit that venues can capitalize on to gain a competitive edge and be more agile.”

Casdorff says that Erlebnis-Zoo Hannover can now easily adjust to the demands of post-COVID operations, thanks to tools such as bookable time slots, flexible tickets and up-front check-ins:

“Due to the current pandemic, there is a need to restrict access and ensure physical distancing, and Convious has helped us establish a Crowd Control system in a very short time that allows us to easily comply with that. We highly appreciate Convious’ expertise, customer orientation and speed of delivery and implementation.”

Last year, Convious also announced that it had added Tap (Tick and Pay), a mobile technology company, to its portfolio

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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