Una de Boer has been building global brands and top-tier marketing teams for over 20 years across a variety of sectors from professional services to SaaS. From 2015 to 2026, Una was at the helm of WhiteWater and FlowRider’s Marketing, and led the design and delivery of the Vantage and Endless Surf brands. Overseeing WhiteWater’s brand portfolio gave Una a broad understanding of the attractions industry from water, theme, and surf parks to the software and services that support them.
In the summer of 2026, she left WhiteWater to establish Sowena Growth Advisors and immediately announced Enchanted Parks as her anchor client, where she leads brand development, marketing, and sales operations as chief marketing officer of this new attractions group.
Una de Boer remains active within the Attractions industry, supporting IAAPA on committees and the NA Regional Advisory Board. She is well known for speaking at industry educational sessions on sustainability and as an advocate of female leaders within attractions.
Una de Boer
Una de Boer has been building global brands and top-tier marketing teams for over 20 years across a variety of sectors from professional services to SaaS. From 2015 to 2026, Una was at the helm of WhiteWater and FlowRider’s Marketing, and led the design and delivery of the Vantage and Endless Surf brands. Overseeing WhiteWater’s brand portfolio gave Una a broad understanding of the attractions industry from water, theme, and surf parks to the software and services that support them.
In the summer of 2026, she left WhiteWater to establish Sowena Growth Advisors and immediately announced Enchanted Parks as her anchor client, where she leads brand development, marketing, and sales operations as chief marketing officer of this new attractions group.
Una de Boer remains active within the Attractions industry, supporting IAAPA on committees and the NA Regional Advisory Board. She is well known for speaking at industry educational sessions on sustainability and as an advocate of female leaders within attractions.
Una de Boer has been building global brands and top-tier marketing teams for over 20 years across a variety of sectors from professional services to SaaS. From 2015 to 2026, Una was at the helm of WhiteWater and FlowRider’s Marketing, and led the design and delivery of the Vantage and Endless Surf brands. Overseeing WhiteWater’s brand portfolio gave Una a broad understanding of the attractions industry from water, theme, and surf parks to the software and services that support them.
In the summer of 2026, she left WhiteWater to establish Sowena Growth Advisors and immediately announced Enchanted Parks as her anchor client, where she leads brand development, marketing, and sales operations as chief marketing officer of this new attractions group.
Una de Boer remains active within the Attractions industry, supporting IAAPA on committees and the NA Regional Advisory Board. She is well known for speaking at industry educational sessions on sustainability and as an advocate of female leaders within attractions.
