Set to open August 2017, the Mall of Qatar has announced that the new development will feature a QR100 million ($27.4 million) entertainment hub.
MOQLIVE, a free entertainment concept, will includelive concerts, entertainment and mall activities throughout theyearand the seven main shows will be created by a cast and crew of over50 international theatre professionals.
The live entertainmentwill be produced by the German theatrical productioncompanyPremium Projects.
A Unique Entertainment Project
GM Rony Mourani said, "Mall of Qatar and Premium Projects are developing a unique entertainment package. Ithas never been presented in a mall before. All shows and acts are custom-designed for Mall of Qatar to ensure a unique signature experience."The Mall fully embodies the retailtainment concept and offers a great variety of entertainment options for the whole family. We are confident that everyone will enjoy MOQLIVE events. Theywill make our Mall the destination for our valued guests from within Qatar, the Middle East and beyond."
Charles is co-founder and creative director at blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of blooloop, his passions are diving, trees and cricket.



