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D&D and Magic: The Gathering fantasy merch deal

Fanattik, the collectibles retailer, has teamed up with Hasbro to launch merchandise inspired by Magic: The Gathering and Dungeons & Dragons.

dungeons and dragons hasbro

Fanattik, an online retailer selling movie and gaming products, has signed a partnership with Hasbro involving the company’s Magic: The Gathering and Dungeons & Dragons (D&D).

As the trend for magical experiences grows, the team at Fanattik will work with Hasbro’s Magic: The Gathering and D&D to create gifts and collectibles such as money boxes and clocks (via ToyNews).

“You can’t get much bigger than Magic: The Gathering and Dungeons & Dragons,” said Anthony Marks, managing director of Fanattik.

Magical attractions and experiences

“Retailers have enjoyed strong sales with TCG related product created by Fanattik over the past two years, and they were asking us to replicate this success with other brands and we listened to them.”

Magic: The Gathering and D&D have seen rising sales over the past year and contributed to Hasbro’s $365.3m Wizards of the Coast and Digital Gaming segment in Q1 2021.

Luiz Ferreira, head of sales at Fanattik, said sales “related to both of these brands [are] exploding in Europe”. Hasbro recently revealed that Magic: The Gathering and D&D revenues are up by 23 percent and 33 percent, respectively.

“The integrated and assembled value of Consumer Products, Wizards and Digital Gaming, and Entertainment is how we unlock the next level of return for our business and for our stakeholders,” said Brian Goldner, chairman and CEO of Hasbro.

Magic and D&D enjoy rising sales

The company also announced Magic Universes Beyond, a new premium card set for Magic: The Gathering that integrates Warhammer 40,000 by Games Workshop.

In addition, Magic: The Gathering is being made into a movie at Fox and an animated series at Netflix, while a D&D film is in development at Paramount Pictures. Magic: The Gathering is also becoming a digital game and esports league.

Meanwhile, Hasbro has partnered with Merlin Entertainments to create the world’s first Peppa Pig Theme Park, opening at Legoland Florida in 2022.

Images: Hasbro

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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