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Harry Potter stores generate $26m of revenue

harry potter 9 3/4 store kings cross station

Harry Potter stores at Heathrow, Gatwick and King’s Cross generated more than $26 million of revenue during a 15-month period across 2018 and 2019. This follows news that Warner Bros is opening the first official Harry Potter flagship store in NYC.

According to Forbes, financial statements show that the three stores generated $26.1 million (£20.1 million) of revenue over 15 months to the end of February 2019.

Over those 15 months, the Harry Potter Shop at Platform 9 3/4, King’s Cross made a $0.5 million (£0.4 million) net profit after paying $25.6 million (£19.7 million) of costs.

The shop’s largest expense was $9.7 million (£7.5 million) on stock, which was followed by a $4.8 million (£3.7 million) wage bill.

Harry Potter flagship store launching in NYC

harry potter store new york
Warner Bros

The wage bill increased 61.2 percent as staff numbers rose from 130 to 154 during the prior (and shorter) 12-month period.

The Harry Potter stores are located in the departure lounges of Heathrow Airport and Gatwick Airport and at King’s Cross railway station, which features in the books and films.

The King’s Cross store resembles a dormitory in Hogwarts Castle, while a fake mezzanine floor features bookcases, globes and leather trunks.

In addition, there is a ‘Platform 9 3/4’ photo opportunity at King’s Cross.

The shops are operated by Platform 9 3/4 King’s Cross, which also manages the retail for Harry Potter and the Cursed Child in London, Melbourne, New York and San Francisco.

Meanwhile, Warner Bros is expanding its retail offering, opening the first official Harry Potter flagship store this summer in New York City.

It will boast the world’s largest collection of Harry Potter and Fantastic Beasts products, as well as retailtainment experiences evoking the magic of the Wizarding World.

Harry Potter New York will be part of Warner Bros’ expanding portfolio of Wizarding World experiences, including Warner Bros. Studio Tour London – The Making of Harry Potter.

Across the pond, the Natural History Museum in London recently announced a major exhibition displaying creatures from the world of Fantastic Beasts and Harry Potter.

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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