Brand stories

Jamie Christon on the strategic expansion of Chester Zoo, development of its habitats and their efforts for conservation and responsibility for wildlife.

We profile Atlantis Sanya, Kerzner International's latest water park resort in China.

American Wave Machines (AWM) is catching the retailtainment wave with its new microdestination concept, Offshore Surf. CEO Greg Lombardo spoke to Blooloop about Location Based Entertainment (LBE) and the future of the authentic surf brand. The new and compelling mall concept called Offshore Surf will bring aspirational adventure sport within the reach of ‘experience tourists’. It […]

Merlin Entertainments' newest attraction concept was unveiled in the UK city of Birmingham this September.

EAS 2018 (Euro Attractions Show) in Amsterdam was the busiest ever. On its third visit to the Dutch capital, the event pulled in a record 15,800 visitors.

Continuum Attractions' Kevin Smith on working with The VOID, and how they brought Star Wars: Secrets of the Empire to the UK.

James Sinclair, the founder and CEO of The Partyman Company, Partyman World of Play and the Entrepreneur's Network, talks about his business and entrepreneurship, as well as what he does to connect other start-up founders.