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Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that delivers extraordinary and memorable experiences to millions of people.

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that delivers extraordinary and memorable experiences to millions of people.

Pico Play combines a customer-first approach with inspired design and spectacular builds to produce superior outcomes for clients and guests.


At Pico Play we understand that developing an unforgettable experience starts with data, insight and planning. We help you start your project through concept design and development, target market and competitor analysis and feasibility studies and economic business case development.


Pico Play likes to dream. We put ourselves into the shoes of the guest and surprise and delight them. We provide concept design, master planning, schematic design, construction drawings and speciality fabrication.


Our global network has more than 50 years of experience in building, fabrication and project management so we can deliver your project on time and on budget.

We help you with creative engineering, thematic construction, theatre design and consultancy, sculptures, props and scenic art, thematic ID fit-out and thematic facades and artwork.

Business Delivery

At Pico Play, we believe that the delivery of an unforgettable experience comes from mapping the customer journey and understanding every touchpoint.

We help you with concept, design, marketing, communications, business planning and improvement and more.

Our Work

We have worked on projects in Australia, China, Singapore, Vietnam, Japan, Dubai and more.

We specialise in themed attractions and entertainment across theme parks, zoos and animal parks, waterparks, FEC, surf parks, aquarium and marine parks and public spaces.

Pico Group

Pico Play is a team of attractions experts within Pico Group, a global leader in total brand activation with more than 50 years’ experience in engaging people, creating experiences and elevating brands.

Listed on the Hong Kong Stock Exchange, Pico Group engages more than 2400 professionals across 34 major international cities.

Australia (Head Office)
2B/11 Station Street
Nerang, QLD, 4211
+61 (07) 5688 1050


  • Currumbin Wildlife Sanctuary

    Currumbin Wildlife Sanctuary

    Challenge: The site was an under utilized and dated playground area within the Currumbin Wildlife Sanctuary. The space had very specific flood level constraints and difficult soil conditions. The owners expressed the desire to keep the Wild Island theme going, but deliver a new exciting water play based children’s attraction within and complimenting the natural […]
  • River Safari Singapore Zoo

    River Safari Singapore Zoo

    Challenge: River Safari, the newest addition to Wildlife Reserves Singapore’s portfolio of award-winning parks, is Asia’s first and only river-themed wildlife park. Occupying 12 hectares and developed at S$160 million, the park is home to 400 plant species and over 7,500 aquatic and terrestrial animals representing close to 240 species, including one of the world’s […]
  • Gumbuya World, Victoria, Australia

    Gumbuya World, Victoria, Australia

    Challenge: The original Gumbuya Park revolved around a free picnic ground, small scale ride attractions, and a large range of native animals. When new owners took over the park in 2016 they requested Pico Play to transform the 32-hectare park into a viable and sustainable tourist destination. Pico Play worked with the owners to understand […]



Pico Play news

Pico Play company information


Head Office, 2b/11 Station Street, Nerang, Queensland, Australia, 4211
Pico Creative Centre, 20 Kallang Avenue, Singapore, 339411
Fabrication Facility, Lot 5223 Batu 26, Jeram Batu, 81500 Pekan Nanas, Pontian, Johor
10th Floor, ACB Tower, 444A-446 Cach Mang Thang Tam St, Ward 11, District 3, Ho Chi Minh City
Group Head Office - 4 Dai Fu St, Tai Po Industrial Estate, Hong Kong
6-5 Nihonbashi-Ohdenma cho, Iwasei Nihonbashi Building 6th Floor, Chuou-ku, Tokyo

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