Hello Park, an international leader in phygital entertainment for children, implements a data collection system similar to those used in online gaming setups. Each child receives an RFID bracelet and creates a digital avatar. Readers at games and attractions monitor every interaction.
Consequently, the park evolves from a simple recreational space into a comprehensive data-driven platform.
The system tracks how often games are activated: top games are played on average ten times more frequently than less popular ones. It also analyses audience demographics—for example, in one game, 75% of players are children aged 5–7.
Additionally, in-game purchases such as costumes and accessories for avatars are tracked. On average, a child may change their character’s outfit up to 10 times during a single visit, emphasising individuality and personalising the experience. These choices become available as missions are completed along one of the park’s suggested routes.
One key metric is the engagement funnel: of all children starting a game, 95% complete half the tasks, and 70% reach the end. Currently, the average family stays in the park for 4 hours. These metrics clearly illustrate Hello Park’s goals: boost engagement and maximise the gaming journey's completion rate.
Global variations
Analysing data across different countries reveals variations in audience interests. For example, in certain countries, music games are most popular, accounting for 60% of activations, whereas in others, sports games are predominant at 80%.
This insight enables the customisation of formats and themes to better suit local preferences and cultural backgrounds.
Using a data-driven strategy helps parks operate more effectively. When a game underperforms, it can be swiftly replaced or enhanced. This leads to higher guest satisfaction, with the NPS increasing by 45% in one year, more repeat visits—over 50% in some parks—and more personalised, enriching experiences for children.
The Hello Park example demonstrates that offline entertainment can leverage the same analytics tools as digital products. This strategy makes the concept flexible, modern, and globally competitive.
Earlier this year, Hello Park's Dubai location was named in the 2025 Tripadvisor Travellers’ Choice Awards.
Jade Craig
