Area15 in Las Vegas is getting a Museum of Ice Cream flagship location in 2026 with enhanced interactivity, gamification and theatrics.
The Las Vegas venue will span an area of nearly 30,000 square feet, making it almost three times the size of the Museum of Ice Cream’s locations in Miami and Boston.
Highlights include a dessert-themed play area, the Museum of Ice Cream’s famous sprinkle pool, a pink party bus, the world’s first permanent ice cream buffet, and themed hotel suites.
Since its inception in 2016, the Museum of Ice Cream has had five Instagrammable pop-ups and six permanent locations – in Austin, Chicago, New York, Singapore, Miami and Boston.
“Our Las Vegas flagship represents the pinnacle of our journey – blending design, hospitality, and participation in ways that balance family-friendly experiences by day and create a global nightlife destination by night,” said co-founder and CEO of the Museum of Ice Cream, Maryellis Bunn.
“We’ve been working towards opening in Las Vegas for over five years, and this marks a pivotal moment in our brand’s growth. Our Las Vegas flagship is three times the size of our Miami and Boston locations, our 12th global destination, and 6th permanent location,” said co-founder and co-CEO, Manish Vora.
“To bring a permanent version of Museum of Ice Cream to Vegas, we knew we had to elevate everything – size, interactivity, gamification and theatrics.”
Area15 expansion
Area15 is introducing several new attractions and experiences, including Lionsgate’s new John Wick Experience and an immersive cinema called Fork n’ Film.
The entertainment complex is also expanding with a 20-acre district to the north of its current site. This will house a year-round horror experience from Universal Destinations & Experiences, and a space-themed attraction named Interstellar Arc.
“We are thrilled to welcome Museum of Ice Cream to Area15, as it perfectly complements our vision of creating an unparalleled entertainment destination in Las Vegas,” said Winston Fisher, CEO of Area15.
Images courtesy of Area15 and Museum of Ice Cream
