ISO-Gruppe, a specialist provider ofcutting-edge IT solutions for the attractions industry, is providing the technical foundation for one-step bookings with its Pacific reservation and packaging system and optimised Internet Booking Engine (IBE).
Today, a key factor in amusement parks' success is the ease of booking for the entire experience.
Visitors now demand clear pricing, flexible options, and seamless booking, ideally in a single step. Intelligent packaging solutions are becoming an essential element in delivering this level of service.
Pacific reservation and packaging system
ISO Travel Solutions, part of the ISO-Gruppe, offers the technological foundation required to deliver this experience through its Pacific reservation and packaging system and an Internet Booking Engine (IBE) optimised specifically for amusement parks.
These technologies enable operators to combine tickets, accommodation, and add-on services into customisable short-break packages.
Guests benefit from easy planning, transparent pricing, and the option to tailor every aspect of their visit. For operators, they provide complete, real-time control over inventory, dynamic pricing, and targeted upselling.
Holger Voss, director of business development, says: "Today’s guests want more than just a day in the park – they expect a complete, personalized experience.
"Our solutions make it easy to combine and customize all services, creating a smooth journey from inspiration to booking."
Contemporary booking systems far surpass basic reservations. Using data-driven and AI-based tools, ISO allows amusement parks to create tailor-made packages for specific audiences, from families to couples or thrill-seekers.
With context-sensitive suggestions for hotel stays, dining options, or exclusive add-ons, every booking is a personalised experience. This is more convenient for visitors and drives higher conversion rates and revenue per booking.
'Sustainable growth and stronger customer relationships'
With faster availability checks, automated updates, and user-friendly self-service options for changes and cancellations, ISO's solutions simplify operations behind the scenes.
Support teams benefit from fewer manual requests, while visitors enjoy a transparent, efficient process from beginning to end.
Artur Isaak, director of international projects, says: "Packaging is more than a technical process – it’s a strategic tool that connects sales, marketing, and service.
"It creates the basis for sustainable growth and stronger customer relationships."
As the leisure and tourism industry becomes increasingly digital, amusement parks require systems that provide experience, efficiency, and versatility.
ISO-Gruppe helps operators make their offerings future-proof and consistently inspiring through solutions such as Pacific, a reservation and packaging system which features the Travel Tailor and the Sales Adapter Framework modules.
Its modular, scalable architecture enables seamless integration into existing environments, enabling parks to respond to market trends and visitor expectations quickly.
From spontaneous day trips to weekend getaways, ISO’s packaging and booking technologies help amusement parks give visitors a consistent, enjoyable experience across all touchpoints from the first spark of inspiration to the final booking confirmation.
Recently, ISO-Gruppe released Travel:up, a video marketing tool that offers operators new opportunities to cross-sell and upsell.
