Journey, a global design and innovation studio pioneering multidimensional experiences (MDX), has acquired Dimension Studio, a UK-based creative technology company specialising in virtual production for film and episodic TV, animation, LBE, and live experiences.
This milestone marks a vital step in Journey’s vision to reimagine design across mediums and to create lasting value for both audiences and partners.
Serving clients worldwide
Journey works to reshape the experiences that connect people, brands, and culture, by addressing today’s most complex creative problems with innovative design solutions.
This approach elevates and energises human experiences, as seen in the studio's immersive storytelling at the Empire State Building, its reimagining of opera in The Adventures of Kavalier & Clay, enhanced visitor engagement at Sphere, or envisioning of future urban destinations like Qiddiya.
With this acquisition, Journey enhances its capacity to expand globally, utilising Dimension’s UK base, international reach, and production infrastructure to support clients across the world.
It also underscores Journey’s experience-driven strategy by integrating Dimension’s cutting-edge technological expertise. Collectively, the teams will drive the next wave of immersive experiences, digital humans, spatial storytelling, and large-scale industry innovation.
For over a decade, Dimension has led the way in real-time production for blockbuster films, immersive media, and live experiences. The team is a creative and technical pioneer in end-to-end virtual production, making it a natural partner for Journey.
Adding Dimension strengthens Journey’s technical skills and innovative culture, uniquely positioning the company to produce revolutionary projects worldwide.
Delivering multidimensional experiences
Dimension operates at the crossroads of real-time technologies, production, and AI, delivering speed, flexibility, and high-quality visuals for content creation.
As a leader in Unreal Engine–powered, AI-enabled animation, the studio speeds up production by utilising rapid iteration, virtual environments, and seamless collaboration.
It also leverages real-time tools for concerts, LBE, and multi-venue activations, enabling creative teams and event producers to visualise, plan, and deliver top-tier live experiences.
This fluency across craft, technology, and scale reinforces Journey’s aim to deliver multidimensional experiences across the world.
Based in London and operating internationally, Dimension has worked with major studios, including Disney, Netflix, Amazon, Apple TV+, and Sony Pictures.
In addition to its own projects currently in production, the studio’s recent film and TV offerings include Those About To Die for Amazon, Masters of the Air for Apple TV+, Robert Zemeckis’ Here, Universal Pictures' Wicked parts 1 and 2, and Taika Waititi’s Time Bandits.
The team behind Dimension Live has completed recent projects for international artists such as Röyksopp and Floating Points, as well as major live events, including the Glastonbury Festival.
Andrew Zimmerman, CEO of Journey, says: "At Journey, we believe the future of design belongs to those who can bridge imagination, storytelling, and technology.
"Dimension embodies that philosophy completely. Together, we’re not just creating new forms of content; we’re inventing new ways for people to experience the world."
"Dimension is a trusted partner and co-producer for filmmakers everywhere, helping them to embrace the creative potential of Real-time, virtual and AI production technologies," says Steve Jelley, Dimension co-founder and co-CEO.
"It provides opportunities for everyone to expand those partnerships to deliver amazing experiences in any medium."
Simon Windsor, co-founder and co-CEO at Dimension Studio, says: "This partnership is as much about people as it is about virtual production and technology.
"Journey’s design-led ethos aligns perfectly with our culture of creative experimentation and production innovation. Together, we can empower clients and visionary creators to tell stories in ways the world has never seen."
The transaction was supported by private equity firm Growth Catalyst Partners (GCP), which focuses on investments in tech-enabled creative businesses. Additionally, Journey has entered into a new lending relationship with Eldridge, an asset management and insurance holding company.
James O’Callaghan, managing director at Growth Catalyst Partners, says: "Dimension becoming part of Journey marks an exciting next chapter of growth for the platform—bringing together two world-class creative organizations that share a vision for the future of immersive content, creative technology and digital storytelling.
"This partnership helps create a true end-to-end multidimensional experience studio with the ability to blend strategic thinking with deep creative and technical expertise to deliver solutions across multiple industry sectors and mediums."
Last month, Journey shared insights into how brands can craft deeper connections with their audiences by creating interconnected worlds of experiences.
