Amusement Advantage Inc., experts in guest experience measurement, has begun providing it’s mystery shopping services to the Museum of Science and Industry in Chicago (MSI).
The anonymous evaluations will give insight into how the museum can improve the guest experience for visitors.
Amusement Advantage Inc will look at parking, ticket sales and museum exhibits (including premium experiences) to help MSI continue as a world leading museum – and the largest science museum in the western hemisphere.
“The museum is always looking at ways of improving the guest experience, ” said Gil Perez, Director of Film & Guest Operations at the Museum of Science and Industry, Chicago.
“By receiving mystery shop reports from Amusement Advantage, we will now be able to gain a clearer understanding of what we may not have been able to see by analyzing the operation ourselves" he added.
With 20 years of experience in providing mystery shopping solutions to the attractions industry, Amusement Advantage works across all sectors including science centres, aquariums, zoos, theme parks, water parks, FECs, bowling centres and more.
The company has over 30, 000 mystery shoppers, and has worked with more than 400 attractions in North America including notable science centres the St. Louis Science Center, the Denver Museum of Nature & Science, the Michigan Science Center, and the California Science Center.
“We are thrilled to be working with MSI Chicago, ” said Scot Carson, President and General Manager of Amusement Advantage.
He added “As one of the most well-known science centers in the country, we are eager to help them improve upon their existing success and help them gain a greater understanding of how their guests are experiencing the museum.”