Manchester City football club has shared the first details of its new immersive museum experience.
Set to open later this year within Manchester’s £300m Medlock Square entertainment district at the Etihad Campus, the museum will combine immersive technology with physical memorabilia from across the club’s history.
Spread across ten distinctive spaces covering over 1,700 square metres, the Manchester City Museum Experience will allow visitors to relive nostalgic settings from the football club’s past.
The Manchester City Museum Experience will allow visitors to relive nostalgic settings from the football club’s past.
Among the nostalgic environments that guests will be able to explore is Moss Side, the home of Manchester City’s Maine Road Stadium from 1923 to 2003.
Guests can enjoy a range of interactive football challenges and immersive displays, as well as take photos with all 48 major trophies won by the club’s first teams.
The museum has been designed by Ralph Appelbaum Associates (RAA), a multidisciplinary firm specialising in the planning and design of museums, exhibits, educational environments, and visitor attractions.
Guests can enjoy a range of interactive football challenges and immersive displays at the Manchester City Museum Experience
Commenting on the plans, Danny Wilson, managing director of Manchester City Operations, said: "Building a completely new museum has allowed us to create an immersive experience that celebrates the people and moments which have shaped Manchester City.
"But our story isn’t traditional and straightforward, so why should our museum experience be? We want something different. Something immersive which will resonate with our fans, as well as excite the wider city.
"In doing so, we have developed something that appeals to fans, complements the Etihad Campus and provides a year-round attraction for the city."
The Manchester City Museum Experience will complement the club’s existing stadium tour with its immersive displays
The experience will also feature the 'City x PUMA Arena', an interactive area where visitors can take part in a variety of football challenges to test their football ability.
The Manchester City Museum Experience will complement the club’s existing stadium tour, which includes the Premier League’s first virtual reality (VR) experience.
Alongside the museum, the wider Etihad Stadium expansion will add a new fan zone and a 400-bed hotel, creating a year-round destination for fans.
Images courtesy of Manchester City
