Epson, the laser projection specialist, is sponsoring this new immersive exhibition, which opened at the Franklin Institute in Philadelphia on 13 February 2021 and features Epson’s projection and printing solutions.
Crayola has been inspiring creativity around the globe for over 100 years. and is now the subject of an exciting exhibition, produced by Agency 808 in collaboration with the Franklin Institute. Epson printers and projectors are in use throughout, providing visitors with an immersive experience that promotes creativity.
Celebrating colour and creativity
“The Crayola IDEAworks exhibition is a creative way to engage audiences and encourage families to use their imagination through immersive activities and colourful experiences,” says Mike Isgrig, vice president, North American Consumer Sales and Marketing, Epson America.
“Our technology is designed to bring visionary experiences to life and we are thrilled to be working with Crayola and Agency 808 to enhance their state-of-the-art exhibition and further encourage kids and families to express creativity through colour, whether that be through expressive art or everyday problem-solving.”
The exhibition encourages visitors to develop and expand their problem-solving skills, think about design and embrace their creativity. It features a range of cutting-edge digital interactive and exhibits, and the journey through the exhibition is personalised thanks to RFID wristbands.
Interactive challenges
There are three areas to explore, the IDEA Workshop, Colorverse and the Grand Finale. The exhibition is currently on a limited run at the Franklin Institutive before beginning a multi-city US tour.
“Crayola IDEAworks: The Creativity Exhibition pushes the boundaries on every industry norm,” says Clayton Ferguson, Agency808 Principal and Executive Producer. “We’ve pulled together a team of the brightest and most experienced minds in the business to design an exhibition that fosters creative problem-solving skills through interactive challenges in a way that has never been done before.
“Epson, as a key partner, enhanced our ability to showcase new and innovative technologies in projection and printing capabilities.”
“Crayola believes that everyone has creativity innately inside of them, and we continue to look for new ways to ignite it,” says Warren Schorr, VP of business development and global licensing, Crayola. “Creativity can be awakened through a multitude of avenues, and we are thrilled to have Epson as an inaugural sponsor to align with our support of colour, education, and creativity. Their products bring excitement and enthusiasm to our exhibition and our guests.”
Supported by Epson technology
In both the Introductory Theatre and the Grand Finale, Epson Pro L1075UNL premium compact large venue projectors with 4K Enhancement Technology have been used to display immersive celebratory projections. Plus, Epson’s PowerLite 700U ultra-short-throw laser projectors are supporting a range of interactive experiences throughout the exhibition.
Visitors can explore the challenges of living on Mars in the Space Sportsplex, where they are asked to design a ball that can hit a target in the low gravity atmosphere. They can also travel to the deep ocean, where they will use their creativity to play sounds to regenerate the coral reef through a reactive projection.
In the Grand Finale, several touchscreen kiosks use ColorWorks C3500 label printers, where visitors tap their RFID wristbands to discover their creative style and their own individual strengths in a character profile.
Last year, Epson announced the expansion of its laser projection line-up, with the addition of six new projectors for impactful signage and experiential immersive displays.
