Lumsden, a design firm specialising in retail and F&B for visitor attractions, has promoted and appointed design director Rina Keane to its board.
Keane has been instrumental in shaping cultural and visitor attraction spaces at Lumsden, and has led projects including the renovation of Platform 9 and ¾ shop at King’s Cross Station and the Portico Shop at the National Gallery.
She brings a unique, strategic perspective to the Lumsden team, drawing on over a decade of previous experience working with brands such as Starbucks Reserve and EE.
Championing representation
Keane’s appointment, which was announced to coincide with International Women’s Day 2025, spotlights the importance of representation in leadership. With a majority-female and international team, Lumsden has strengthened its dedication to career progression this year with several female designers stepping into senior roles.
Keane says: “Our goal is to create spaces that are not only visually striking but also accessible and welcoming to all audiences.
“Throughout my career, I’ve seen first-hand how the industry thrives when different voices are heard. True representation isn’t just about visibility—it’s about opening doors for others. At Lumsden, diversity is key to driving our team’s success.
“Encouragingly, we’re now collaborating with several world-renowned brands led by women in senior roles. It’s an inspiring shift toward a more balanced industry.”
James Dwyer, founding partner and Creative Director of Lumsden, says: “I am delighted to welcome Rina to the board of Lumsden Design.
“This appointment marks a significant milestone as we continue to evolve, strengthening our senior leadership team in line with our expanding portfolio since I took over ownership two years ago. Rina’s outstanding blend of strategic vision, creativity, and supportive leadership makes her an invaluable addition.
“Rina has been instrumental in leading major projects for international clients, and her expertise is essential in driving our future success. Her engaging and considered approach to nurturing talent and developing skills is fundamental to shaping the next chapter of Lumsden Design.”
“It’s an exciting time – every project we take on is unique, and we embrace that challenge as a team,” adds Keane. “Regardless of the project, though Lumsden’s approach is firmly based in curiosity, innovation, and storytelling.”
Lumsden’s Sophie Rhodes recently shared her insights into designing retail and hospitality for Generation Alpha.
Last year, Lumsden celebrated the launch of the Emporium of Stories, a new home for Grimm & Co., Rotherham-based children’s literacy charity.
