Magic Memories, the international photographic solutions company, has been awarded an International Association of Amusement Parks and Attractions (IAAPA) 2014 Brass Ring Award for its’ San Francisco Dungeons Photobook.
The award was in the Games & Retail Excellence: ‘Best Hard Good – Under 1 Million Attendance’ category.
The San Francisco Dungeon Photobook is a personalised product that captures the experience of the attraction and is integrated into the guest’s journey. Magic Memories have introduced the Smyle Family, a themed and scripted ‘drifting band of photography peddlers’, who welcome guests and are also the last people they see prior to exiting the retail store also operated by Magic Memories. The result is a new kind of photography experience.
Magic Memories’ committed growth strategy in the US Market will kick into high gear in 2015.
Commenting on the award, John Wikstrom, CEO of Magic Memories, said, “This is our first IAAPA award and we are delighted to be recognised. All our attraction partners put so much hard work into refining their brands, and their guest experience. Our role as is to personalise that content and present it back to the guests as stories; stories that become memories. No matter what product we create to contextualise that story, we make sure that it is easy to purchase, fun to consume and easy to share.
“The San Francisco Dungeon Photobook is just one example of our product mix, but one we are immensely proud of. It has been a real team effort, propelled by the world class collateral we were provided by the San Francisco Dungeon. Awards like this mean so much intrinsically to our dedicated staff and showcase the high calibre of content they are able to create.”