Morris Hargreaves McIntyre (MHM), an international strategy and insight consultancy, is hosting a webinar titled Getting the most from your visitor research on 22 August at 10 am EST.
The free session will share ways to optimise audience research, enabling organisations to gain richer insights and inform their strategic planning. Alexa Magladry, director of MHM’s North America division, will lead the half-hour session.
Places on Getting the most from your visitor research are available to book online.
Superpowering visitor research
The webinar will share cutting-edge methodology and support attractions in maximising the benefits of audience surveys.
Successful audience surveys can provide you with the answers to your specific research questions and can offer insights which have wider strategic implications.
Designing a successful project can be daunting. It can be tricky to know how to begin and what your methodology should be. Organisations need to consider what questions to ask, who should take part, and crucially, how they can ensure that they take every opportunity to capture data.
It’s vital that researchers develop projects which are bespoke for the attraction’s unique requirements. In this webinar, Magladry will explain the research design process step-by-step. She will break down to complexities and share approaches that will help attendees to create a research project in just five steps.
MHM has over 20 years of developing innovative, robust research projects, and Magladry will share the firm’s experiences with museums and visitor attractions across the globe while giving practical guidance on issues such as crafting great questions, and what attendees need to consider to maintain representativeness (and why they should).
Morris Hargreaves McIntyre welcomed Magladry as the new director of its rapidly-growing North American division at the start of 2023. The firm was founded in 1999 and works with innovative arts and cultural organisations, helping them to clarify their purpose, vision and brand, to raise engagement and expand their donor and membership bases.
The North America division already has over 30 clients, joining MHM’s offices in the UK, Australia and New Zealand and operations in 15 countries.
