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National Museums Liverpool smashes records with Terracotta Warriors

national museums liverpool terracotta warriors

National Museums Liverpool welcomed 3,305,671 visitors across its eight locations in 2017/18, the group’s highest ever annual attendance.

This marks a 9% increase on the previous year and beats it own previous record of 3,277,303 visitors in 2012/13.

A major factor is World Museum’s China’s First Emperor and the Terracotta Warriors exhibition. Opened in February, it still has five months left to run but is already expected to be the group’s most popular exhibition ever. Visitor numbers are predicted to total around half a million and the exhibition is being credited with boosting the local economy by £20 million in its first three months.

“More than three quarters of visitors told us that our Terracotta Warriors exhibition was the main reason for their visit to Liverpool,” confirmed Tracey McGeagh, Director of Marketing and Communications, National Museums Liverpool.

“We also know from our wider research that there is a substantial upward trend in the number of visitors to our museums and galleries from abroad this year: at least 40,000 more than last year.”

Walker Art Gallery attendance up 53%

Another strong performer is the Walker Art Gallery, which saw a 53% increase in attendance. This has been put down to a ‘vibrant exhibition programme’ including Slaves of Fashion: New Works by The Singh Twins and a new partnership with the Arts Council Collection.

“Our mission is to be the world’s leading example of an inclusive museum service,” added McGeagh.

“It is incredibly rewarding and important, that we are attracting so many people into the museums and galleries to share in the collections and hear the stories told in our exhibitions. This cultural offer also brings unprecedented profile to the city region and value to the visitor economy.”

National Museums Liverpool comprises the Merseyside Maritime Museum, International Slavery Museum, Walker Art Gallery, Border Force National Museum, Sudley House, Lady Lever Art Gallery, World Museum and the Museum of Liverpool. According to ALVA figures, it is the most-visited group of museums in England outside London.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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