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The Heineken Experience Celebrates Record Visitor Numbers in 2014


The Heineken Experience, the most visited tourist attraction in Amsterdam, has welcomed its 700, 000th visitor of the year. 

The attraction received Tripadvisor’s 2014 Certificate of Excellence and has seen visitor numbers double in the last five years.

The Heineken Experience, located in the former Heineken Brewery in Amsterdam, first opened in 2001 and was refurbished in 2008.  Experience design agency BRC Imagination Arts created and delivered the award winning new interactive tour which refocused the tour on the brewing story, incorporating a ride and an opportunity for visitors to bottle their own labelled bottle of Heineken.

The Heineken Company celebrates its 150th anniversary this year. 

Image:  The 700, 000th visitor is welcomed by Dirk Lubbers, manager of the Heineken Experience.

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