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TopTix Celebrates 15 Years of Ticketing Software Innovation


TopTix, leading provider of ticketing and CRM software, is celebrating 15 years at the forefront of industry innovation.

Since forming the company in London in 2000, Yehuda Yuval and Eli Dagan have consistently driven the development of first-to-market advancements including the ability to select a seat online in 2000; self-manage accounts online in 2003; print-at-home in 2005; and view from seat perspective in 2006.

TopTix is widely recognised for its flagship Ticketing, CRM/Marketing and Fundraising platform, SRO4 (Standing Room Only). The combination of a powerful rules-based engine and an open API, web-based architecture offers clients almost limitless flexibility.  

TopTix Celebrates 15 Years of Ticketing Software InnovationFred Maglione (pictured left), Executive Chairman Americas, says, “I’ve been in this business for over 40 years, and I’ve always marvelled at the calibre of people and partners TopTix has attracted. I too joined TopTix because the opportunity to work with and represent the most robust platform (SRO4) is just too irresistible.”

Justin Fisk, Director of Marketing, Theodore Roosevelt Medora Foundation is quick to praise SRO4's many benefits: "When we made the switch to SRO4, we did so to take a giant leap forward with our online ticketing and guest-booking experience, ” he says. “With just a couple clicks of their mouse or on their phone, guests can now complete all ticketing needs. Plus, the system allows us to suggest other attractions that may be of interest based on guests’ purchase activity.”

Another client, Rachel Naylor, from the York Theatre Royal in York, UK, comments, "I personally believe that SRO4 is the best ticketing system currently available on the market.  It has exceeded our expectations with regards to the functionality offered. The discounting options are extensive and by creating rules, we are able to control our discounting and pricing automatically and are reassured that the system will make any necessary changes dictated by these pre-set rules. The system also has an in-built reporting wizard to allow the creation of hundreds of reports which are specific to each organization and an extensive Marketing extraction tool.”

TopTix has seen significant growth this year and, together with its partner organisations, now serves over 500 clients in 16 countries. Technology innovation and expertise remain at the heart of everything they do, with over 75% of staff dedicated to developing the technology platform.  

Eli Dagan: “By building and maintaining the most advanced ticketing platform on the market, we’ve attracted and retained the most dedicated and experienced people in the business.  These are people who don’t settle for second best and could work with any company they choose, and they choose to work with us.”

Yehuda Yuval added, “We are so proud of what we’ve accomplished over the past 15 years, but even more excited about our plans for the future.”

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