The Natural History Museum in London has extended the run of its immersive experience presented by David Attenborough due to popular demand.
Our Story with David Attenborough, which provides a 360-degree cinematic experience, will now be on offer through 30 August 2026.
Created in collaboration with Attenborough and the production team at Open Planet Studios, the museum’s first-ever immersive experience was originally set to close on 18 January 2026.
Adam Farrar, director of commercial and visitor experience at the Natural History Museum, said: “The museum’s mission is to create advocates for the planet and we’re proud to say that in just five months since its opening, this incredible experience has greatly aided our cause in reaching over 80,000 people.
Our Story with David Attenborough, he added, "has been one of our best performing experiences this year".
"Now playing through until the summer, I would encourage everyone to immerse themselves in this wonderous exploration into our relationship with planet Earth," Farrar said.
Demand for climate-focused experiences
Per a press release, the immersive experience at the Natural History Museum saw strings of sellout shows during the summer.
Through state-of-the-art projection technology and real-life footage of the natural world, guests explore the complex relationship between people and planet.
"Humanity is the most influential species on Earth. We depend entirely on this magnificent planet, yet its future is in our hands," Attenborough said when the experience was announced.
"My hope is that visitors of all ages will experience our extraordinary journey at the Natural History Museum and come away feeling inspired, informed and most of all, empowered about their integral role in our world."
Jonnie Hughes, co-founder and director of Open Planet Studios, said: “The incredible response from over 80,000 visitors at the Natural History Museum shows this timely story resonates and highlights the power of immersive storytelling in connecting audiences with the most pressing issues of our time."
In recent months, the Natural History Museum has welcomed millions of visitors to its new climate gallery and gardens, showing demand for spaces that explore climate change and biodiversity.
Images courtesy of the Natural History Museum
