ARCO/Murray, a leading design-builder specializing in national rollouts across a wide spectrum of industries, has released the first episode of its Innovative Locations video series, in which the company speaks to innovators in the entertainment field that it has previously built for, such as Topgolf, iFly and Puttshack.
The Innovative Locations video series explores the future of entertainment and will feature a number of business leaders who are at the forefront of innovation. These expert speakers will discuss their industry insights and keys to successfully growing from one location to many.
The expansion of Puttshack
The first episode features Joe Vrankin, CEO of Puttshack, an interactive mini-golf attraction that features a unique technology-based game. Puttshack began in the UK in 2018 and has since expanded to the US. Joe Vrankin saw the potential of Puttshack when he walked through the doors of the first location in West London.
Not every concept has the scalability for global growth, but as an industry veteran, he had a vision for dozens of Puttshacks across the world. To hear the backstory of the company’s expansion, you can watch the full interview in the first episode:
“Anyone who’s in the [entertainment space] right now really needs to be able to differentiate themselves… The expectations are really high now,” says Vrankin.
“The key value we provide our clients with, apart from a superior construction experience, is the approach we take as a long-term partner,” says ARCO/Murray. “We understand what it takes to go from one to five locations, then five to twenty, and so on.”
The company is the general contractor for Puttshack, as well as Topgolf, iFly and many other popular brands in location-based entertainment. It’s experience as an entertainment general contractor means it is well placed to assist LBE operators with national rollouts and multisite construction.
This release of the Innovative Locations video series follows the success of ARCO/Murray’s Innovative Locations webinar series. One of its most recent guests on this webinar was Will Dean, the CEO and co-founder of Electric Gamebox.