ARCO/Murray, a leading design-builder specializing in national rollouts across a wide spectrum of industries, will be hosting Adam Elias, VP of WhirlyBall on the latest episode of its Innovative Locations webinar.
WhirlyBall is a popular LBE business that began in the Chicago area and now has five locations across Chicago, Colorado and Wisconsin. The concept features a mix of bumper cars, lacrosse, hockey and basketball, all in one game.
Exploring entertainment trends
ARCO/Murray’s Eden Ames will be hosting the webinar, allowing viewers to discover more about WhirlyBall’s journey so far and the secrets of its success in the LBE industry. The company is now looking to expand nationally, with the possibility of retrofitting empty mall spaces.
“WhirlyBall has been a Chicagoland favourite past-time for birthday parties, corporate events and family fun,” says Ames. “It’s completely unique in that the game blends bumper cars with tactics from lacrosse and basketball without a requirement for athletic prowess. We’re excited to follow WhirlyBall’s growth and see their game gain even more popularity as they expand across the US.”
During the Innovative Locations webinar series, ARCO/Murray will host a range of its most innovative clients and partners, encouraging them to tell their stories and share insights on how their concepts developed, giving a unique perspective on how they weather the challenges of this changing industry.
Previous interviewees include Puttshack CEO and industry veteran Joe Vrankin and Zach Shor, SVP of TOCA Social US. ARCO is the general contractor for Topgolf, iFly, Puttshack and many other top brands in location-based entertainment.
The new episode will take place as a live webinar at 11 am CST on Wednesday 16 June 16. Click here to register now.
ARCO/Murray serves clients across a wide array of industries, from entertainment, multifamily, industrial and more, providing design, planning, budget, management and safety services.