DP Leisure (DPL), operator of the 360 Play children’s entertainment centre brand, is opening a new 360 Play site at Basildon’s Festival Leisure Park. The 24, 000 sq.ft. bespoke unit is a significant part of the redevelopment of the leisure park by owners Aviva.
DPL Managing Director, Duncan Phillips, said the company was thrilled to be opening their fourth 360 Play centre in the UK: “We are delighted to have secured a site on what is a very popular leisure destination in Basildon with a significant catchment area. Our operation will certainly complement the existing offering and will help to attract more families to the leisure park, something which is clearly the intention of the landlords as they look to redevelop the site.”
This latest 360 Play FEC will repeat the company’s proven formula with a diverse range of activities for children up to the age of 12. DPL reports that there will be both indoor and outdoor areas with the former featuring a multi-level play structure, bumper cars, a carousel and the 360 Street creative play zone.
On behalf of Aviva, Justin Brand, Director – Real Estate, Head of Out of Town Retail and Leisure, commented: “Aviva are delighted to be working with DP Leisure to deliver the fourth 360 Play facility at Festival Leisure Park in Basildon. It will be a fantastic addition to the park offering market leading facilities in family entertainment and will work very well with the current leisure offer.”
Many of the key play elements and structures are already being manufactured at DPL’s headquarters in Milton Keynes. Their sister company, DP Associates (DPA), has been responsible for the design and planning and will also project manage the build.
Phillips added: “We offer a unique product concept which we are continually developing and this latest venture will feature a number of new ideas and elements to further enhance the experience provided to visitors. We can’t wait to get it all up and running!”