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Inowize reports on success of the QBIX multiplayer attraction

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Inowize QBIX IAAPA Expo Europe

Memorable multiplayer game increases occupancy rates, encourages repeat visits, and offers efficient ROI

Inowize, a creative company delivering interactive experiences, has released a new report on the QBIX attraction. This unattended, immersive group game is the most recent addition to the firm’s product range.

QBIX has proved popular with both visitors and operators around the globe since its formal premiere at the IAAPA Expo Orlando in 2022. The attraction brings average occupancy rates up to 27.2%, with an average of 1961 players a month across its locations.

The full report is available to download from the firm’s website, and the Inowize team will be demonstrating the QBIX at IAAPA Expo Europe 2023 at booth B-417. Delegates are invited to book a meeting to see the attraction in action.

Inowize QBIX IAAPA Expo Europe family

Rapid ROI

There are three games currently available for the QBIX. Fright Maze, a scary adventure game, has emerged as the most popular title, while Astro Ryders has been successful at FECs with younger audiences.

Stefan Murariu, business development manager, comments: “The results in this report as equally exciting for us as they are for our clients. It’s a solid statement that QBIX delivers what is expected of it, for both guests, who seek memorable group experiences, and operators, that need efficient ROI on their investments.”

In addition to its commercial success, QBIX is increasing repeat visits, as visitors return to the memorable attraction.

There were a record-breaking 3764 gamers at one location throughout the month of spring break. With entry fees charged ranging from $5 to $12, venues can benefit from a rapid ROI from QBIX.

Inowize recently announced that it is expanding with three new venues for its QBIX multiplayer attraction. The game can now be played at All Stars Lanes White City in London, United Kingdom; Xplore in Port Jefferson, New York; and Grand Adventure in Weatherford, Texas.

The firm released three new games, together with an updated design for the QBIX earlier this year. The new version was designed to appeal to guests of all ages.

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Rebecca Hardy blooloop

Rebecca Hardy

Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.

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