JRA-Designed Attraction Helps Guests “Discover the Magic of Color”
Launching Memorial Day Weekend, the Crayola Experience will open to the public with four floors full of family fun and 18 exciting interactive attractions. From personalized crayon-makers to larger-than-life animated art adventures, the all-new Crayola Experience is designed to help children of all ages discover the magic of color and reconnect with one of the world’s most iconic and nostalgic brands.
JRA (Jack Rouse Associates), is providing overall planning, design development and project management for Crayola Experience’s 60, 000 square feet of exhibits, interactives and activities, with exhibit fabrication provided by 1220 Exhibits, Inc. Throughout the attraction, guests will be able to create digital works of art and interact with them on large projected surfaces, appear in their very own coloring page with some of Crayola’s characters, learn how crayons are made in the Crayon Factory, and create objects with melted wax while taking in the aroma of one of the world’s most recognizable scents.
In only-here areas unique to Crayola Experience, guests of all ages can use their color-mixing skills to create their own clear barrel marker in Marker Mania and fashion their own crayon label in Wrap It Up! If they are hungry from all of that activity, they can recharge at Café Crayola, where they will enjoy Crayola-inspired foods from colored cupcakes to design-your-own pizzas, while checking out the World’s Largest Crayon.
As one of the region’s most popular and affordable family-friendly destinations, and the most colorful place on Earth, Crayola Experience has drawn more than 4 million visitors to downtown Easton, PA since 1996, averaging 300, 000 guests per year. With its new attractions, Crayola expects that number to grow to nearly half a million annual visitors.
“This brand and this business is fundamentally about sparking the creative spirit that we believe exists in the heart of every child, ” said Mike Perry, Chief Executive Officer of Crayola at the attraction’s recent Hard Hat Media Tour. “We believe that creativity can be taught. It certainly should be nurtured. But importantly, we believe that creativity has to be experienced. And that’s what this place is all about.”
JRA plans, designs and realizes exceptional visitor experiences for entertainment, cultural, sport and corporate clients around the world. In recent years, JRA has provided design and project management services for such children’s museums as Imaginosity in Ireland, Guangdong Science Center in China, Enginuity in England and Museo de los Niños in Guatemala, as well as such brand attractions as the World of Coca-Cola in the United States and Ferrari World Abu Dhabi in the UAE. For more information on JRA, visit www.jackrouse.com, Jack Rouse Associates on Facebook and Google+ and @JRAtweets on Twitter.
Images: Courtesy of Crayola Experience