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Paragon Entertainment Launches Paragon Leisure as Licensors of Branded Attraction Concepts


Paragon Entertainment Limited (PEL), the AIM listed entertainment and  attractions business, has launched its latest division Paragon Leisure, which licenses IP and distributes products into the leisure attraction market.

Since signing its first licensing agreement in 2012, Paragon Leisure has developed a portfolio of branded attraction concepts to license to owners and operators of visitor attractions, family entertainment centres (FEC’s) and play centres.

Paragon Leisure’s Managing Director, Jonathan Beevers said, “Paragon has the pedigree to attract world class brand partners and the ability to develop those brands into instantly recognisable and universally appealing attraction concepts. We create attraction experiences that are both compelling and unique whilst packing the punch of a well known and trusted brand.”

Jonathan added, “These branded attractions create dynamic experiences which differ from anything that is already out there. They will help to add value to any malls, leisure attractions and theme parks that want to animate themselves, refresh their current offering and attract additional footfall”.

quest family entertainment centre westfield.

Paragon Leisure has recently added three branded attraction licenses to its portfolio; Yu Kids, Hilo and Nerf. Yu Kids, has already proven itself a hit around the world with children and parents alike. This unique Japanese soft play system provides an engaging,  enriching and educational play experience for young children. The Yu Kids Play system blends visual appeal with movement to create a unique and stimulating environment. Licensees can chose from 30 different Yu Kids activities to create a play system that works best for them. 

Hilo is a versatile, attractive and super-strong geodesic dome (see image at top) which can be utilised for a range of indoor and outdoor attractions. It can also be fitted out with Paragon supplied attractions, such as a high ropes course. The dome comes in a range of sizes and can be customised to make each dome distinctive.

The Nerf Arena and Target Range is based on the hugely successful range of dart blasters and provides an animated and dynamic entertainment experience. Nerf Arenas can be designed and fitted into existing spaces or delivered with their own habitat as fixed, temporary or mobile installations.

quest family entertainment centre westfield.

Yu Kids, and Nerf Arena and Target Range have already been successfully rolled out at Quest, Paragon’s proprietary family entertainment centre based at Westfield’s Merry Hill shopping centre (see 2 images above).

“Paragon is able to utilise its wide team of expert designers, engineers and operator's to create an attraction offering that is ideal for each owner/operator's individual location and situation, ” said Jonathan.

For information about our branded attraction concepts please visit 

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