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Webinar: Leveraging Guest Sentiment Data to Improve Experiences & Drive Business Growth

ROLLER webinar advert

Join us on Tuesday 7th December at 1 pm PST | 4 pm EST for a webinar with ROLLER as they explore how attractions can use technology to better understand the guest experience and make more informed, data-driven business decisions that drive growth.

It is vital that attraction venues deliver an amazing guest experience. Doing so encourages repeat visitation and helps promote an attraction to new guests. In this webinar, ROLLER’s Founder & Chief Executive Officer Luke Finn and Chief Product Officer Richard Steers will examine how technology can empower venues with rich guest insights to improve experiences and drive revenue.

The webinar will discuss:

  • Designing methods of feedback collection that you can operationalise
  • Capturing the real guest sentiment that venues can respond to before it goes public
  • Using that data to better understand guests and drive revenue to improve business
  • Benchmarking against other attractions
  • And more

Register for the webinar here.


ROLLER helps to improve every touchpoint of a guest’s journey from online booking, to check-in and post-visit communication. The company knows that enhancing the guest experience every step of the way is the key to turning each customer into a returning advocate and unlocking continual growth.

Its simple and powerful all-in-one platform includes everything that is needed to market, sell and manage a leisure and attraction business. This includes ticketing, point-of-sale, integrated payments, CRM, memberships, gift cards, waivers, self-service kiosks, cashless wallets, GX scores and much more.

The panel


Richard Steers, Chief Product Officer at ROLLER.

Richard works alongside ROLLER’s design, engineering, marketing and user research teams to lead a cohesive product rollout of software across the attractions, entertainment and leisure industry.

He has over 20 years of experience in Product Management and plays a leading role in managing all stages of the development of the ROLLER platform.

Richard has a relentless focus on ensuring that all ROLLER product updates meet the user requirements.

Luke ROLLER headshot

Luke Finn, Founder & Chief Executive Officer, ROLLER

Luke founded ROLLER in 2011 and has helped to build the company into a global business.

Under his leadership, the business now operates in 26 countries and has around 1,000 customers.

He takes an active role in all areas of the company and is passionate about helping leisure and attractions businesses grow, especially through utilising technology to improve the guest experience.

Free to attend | register here

The presentation will be followed by a live Q&A on Tuesday 9th December.

The event is free to attend so please register and watch below:

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Alice Sarsfield-Hall

Alice is Sales and Events Manager and looks after Blooloop’s clients, new business and events. She studied English Literature and French at the University of Leeds. A Disney and Harry Potter geek, you can usually find her reading, baking or at a museum.

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