Valo Motion, a pioneer in combining interactive technology with physical activities, has announced a new partnership with Creative Works, a leading manufacturer of location-based entertainment attractions. The two firms will now work together to introduce ValoArena, the first unattended 6-player mixed reality attraction in the world, to the North American market.
As a result of this collaboration, Creative Works becomes an authorized distributor in North America for Valo Motion’s ValoArena. The company’s decades of immersive attraction experience will be put to use in marketing, setting up, and maintaining ValoArena.
Increasing the presence of ValoArena in the US
“Creative Works has valued the innovation and forward-thinking development that Valo Motion has deployed in their various attractions,” says Armando Lanuti, president of Creative Works. “ValoArena exemplifies this innovation in fun and unique ways, and operators are seeing a great ROI with limited staffing required.”
Dr. Raine Kajastila, CEO and founder of Valo Motion, adds: “Valo Motion is happy to work with Creative Works to increase the presence of ValoArena in the United States. This partnership with an industry leader will enable us to connect with more FEC owners and better serve our customers with shorter delivery times.”
On 18 March Valo Motion and Creative Works will combine their industry knowledge to present a panel at the VR Arcade Game Summit 2024 on the subject of Immersive Appeal: How To Attract The Widest Audience.
Additionally, on April 23–25, 2024, and September 10–12, 2024, Creative Works’ Amusement 360 events will include ValoArena as a featured product. A top training event for FEC operators and entrepreneurs, Amusement 360 gives them the skills they need to create more successful businesses.
Valo Motion recently presented its complete range of interactive attractions at IAAPA Expo 2023, including the ValoPark attraction and original game title Mine Time, a casual puzzle mining adventure for players aged four and up.
