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Virtuix reports latest data from reopened attractions

Omni Arena by Virtuix

Virtuix, developer of the Omni virtual reality treadmill and Omni Arena, has revealed the latest usage data from venues that have reopened to the public.

Virtuix is pleased to share some positive news, looking at up-to-date data from reopened entertainment venues in the US. This data has been collected at entertainment centres across the country by the company’s Omni Arena, a full-body virtual reality attraction that lets players walk and run around inside video games.

To date, 21 of 29 Omni Arena locations have reopened the attraction to the public, following the widespread coronavirus shutdowns. Virtuix’ data now shows that, on average, gameplay sessions on its Omni Arena attractions in these locations have recovered to 85% of pre-lockdown levels.

Game-Session-Revenue-Percentage Graph virtuix

Signs of recovery

In this sector, go-karting venues have shown the most impressive recovery, and have even exceeded pre-lockdown levels. Bowling, which is also ideal for social distancing, has also recovered well. General FECs and trampoline parks have made a slower recovery, whereas attendance at cinemas is still low.

Revenues of Omni Arena operators have now risen to $12,050 per month, on average. This figure is about 85% of the pre-lockdown average of $14,050. However, at the top 15% of sites, Omni Arena generated revenues over $20,000 in August.

Revenues Graph virtuix omni arena

“Revenues to our operators have recovered well,” said Jan Goetgeluk, founder and CEO of Virtuix. “The data is encouraging, but we’re not out of the woods yet, especially with slower months ahead. I hope we can work together as an industry to get past this crisis.”

In order to help the industry as it recovers from the effects of the pandemic, Virtuix is offering special discounts on the Omni Arena until the end of September.

Virtuix also recently revealed the latest game for the Omni Arena – “Blackbeard: The Trials of Skull Island.” In this new game, up to four people can take on the role of pirates and work as a team to find treasure and fight enemies.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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