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At DEAL Live by blooloop this week in Dubai we asked some of our speakers and sponsors to share with us what they think the most exciting new developments and future trends are for the Middle East attractions industry.  Here are their answers… Content is key in driving footfall Ahmad Hussain bin Essa, CEO of Global Village Dubai […]

Play Ventura, Russia’s largest indoor Family Entertainment Centre, is set to open at the Europamall shopping centre, Kursk, in August 2017. The pirate-themed play centre is being strategically integrated with the venue’s food court.  It has been designed by Belgian company KCC Entertainment Design, creators of themed environments, for the Promresurs Group. Nikolai Poltoratsky, General […]

Child-driven Play is the Key to KidZania’s Massive Success. KidZania is the world’s fastest growing global educational entertainment brand. With 24 locations across five continents, it’s a unique concept which immerses children from 4-14 in career-oriented role play, in the context of a mini city. KidZania London’s CEO, Eddie Kemsley talked to Blooloop about how the […]

Dominic Wigley joined Merlin Entertainments in 2014 as Group Health, Safety and Security Director. Less than a year later Merlin suffered their worst accident in the company’s history. The Smiler accident in June 2015 rocked the second largest attractions company in the world, and brought Wigley’s department into the spotlight. Blooloop talked to Wigley about […]

Willows Activity Farm in St Albans, Hertfordshire upped its game last year with the addition of a £1million Peter Rabbit™ play area designed and installed by Lappset, Europe’s leading designer of playpark and fitness park equipment. Andrew Wolfe, CEO of Willows, spoke to Blooloop about the business, its set-up, running and growth, and about the […]

Gamification, the practice of using gaming techniques and games such as Minecraft to increase consumer engagement, has long proved its worth in the retail sector. Now, the world of museums is increasingly waking up to its potential to immerse audiences, create loyalty and deliver a new way of learning. An early adopter in this sector […]

On the 7-8th Dec 2016, a select group of operators and attraction industry professionals met at the Vision XS Operators Conference held in Wallingford, Oxfordshire. Hosted by leisure industry specialists, Vision XS, the theme of the conference was “Why Should I Stay?”. It explored the positives and negatives of adding various forms of accommodation to a […]