Lindsay Madden-Nadeau, senior director – wellness strategy at Red Sea Global (RSG) will speak at greenloop 2024.
greenloop is blooloop’s sustainability conference, focused on networking and knowledge sharing to raise awareness of how operators and suppliers in the global attractions industry can minimise their environmental impact.
Red Sea Global’s commitment to sustainable development
With their first destination opening in 2023, RSG is working to redefine how project development is carried out. With a focus on luxury, sustainability, and innovation, the developer will have a portfolio of 50 resorts along the Saudi Arabian Red Sea coast by 2030. At the core of each resort is a strong commitment to protecting the natural environment, ensuring it is protected for future generations.
Madden-Nadeau is the senior director, wellness strategy at Red Sea Global (RSG), a closed joint stock company wholly owned by the Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund.
Madden-Nadeau leads the wellness strategy for The Red Sea and AMAALA, two exceptional, regenerative tourism destinations that aim to set new standards in sustainable development and put Saudi Arabia on the global tourism map.
She is responsible for actively steering the Wellness Strategy for RSG, supporting the Development team across the entire portfolio to identify and analyze industry insights, converting these into an actionable strategic roadmap that delivers on RSG’s ambitions for wellness in the region. Madden-Nadeau’s expertise will help bring strength and credibility to international communications, ensuring both projects become a global reference point for health and wellbeing.
Madden-Nadeau has over 20 years of experience in the hospitality industry, working across the globe for prestigious hospitality leaders. She has worked extensively with brands such as Accor, Raffles, Fairmont, and Orient Express, leading global well-being strategy, brand creation, programming, project management, design, and pre-opening. Lindsay’s mission as an industry disrupter ensures each project has a strong differentiation and strategy at its heart.
Previously, Madden-Nadeau held the position of Global Director of Wellbeing at Accor for seven years and has been a judge for ten consecutive years for the World Spa & Wellness Awards. She is also the Vice-Chair of the Global Wellness Tourism Initiative by the Global Wellness Institute and is the founder of Meraki Bespoke Wellness Strategies.
Madden-Nadeau holds a diploma in Clinical Sports Therapy from Canadian Therapeutic College and has taken part in the Cambridge University Sustainability Leadership program for Sustainable Real Estate for the Built Environment.
Sustainability must be embedded in projects from the start
Speaking with blooloop in 2023, John Pagano, CEO of RSG highlighted the urgency of taking climate change action.
John Pagano, CEO of Red Sea GlobalOne of my favourite sayings is that we’re inspired by nature, but we’re led by science. We came to the conclusion very early on that sustainability is no longer enough. Sustainability is by definition maintaining the status quo, and that’s great to a point. But we’re past the point of just maintaining the status quo.
The world is on a terrible trajectory. As humanity, we need to start doing things that actually seek to undo the damage.
Tickets to this year’s greenloop are subsidised to ensure the event is accessible to as many people as possible, with group tickets starting from only £10 each. Register now not to miss out.
