InfoComm Asia 2024, scheduled for 17 – 19 July in Bangkok, provides a unique opportunity for various industries to come together and examine the most recent advancements in Pro AV technologies and their applications.
The annual event connects AV manufacturers with the Asia Pacific market and is attended by over 7,000 people. With more than 180 exhibitors, attendees can anticipate networking with top companies exhibiting cutting-edge technologies. The event aims to present future technology through an exploration of cutting-edge concepts and inventions. InfoComm Asia enables attendees to network and form contacts with industry leaders through immersion in the latest technology and insights from worldwide professionals.
“Our show helps industries share how they apply and use Pro AV technologies, sparking creativity and innovation,” said June Ko, the executive director of InfoComm Asia, speaking to blooloop earlier this year. “We help so many different verticals come together. It is interesting for them to think about how they can take technology used in one industry and apply it to their own.”
We look at some of the agenda highlights ahead of this year’s InfoComm Asia, which will be held at the Queen Sirikit National Convention Center in Bangkok, Thailand. We also explore some of the top exhibitors who will be on the trade show floor.
Education sessions InfoComm Asia 2024
The summit offers in-depth insights into Pro AV technology, entertainment, sustainability, and narrative applications. It has 52 sessions organized into 15 tracks. These will feature topics such as the future of Pro AV, smart cities, and the use of Pro AV in security and defence. Notable speakers include experts from Scotland Yard, who will discuss the application of Pro AV in security.
“We’ve invested in bringing in top-notch speakers to share their experiences,” said Ko.
Wednesday 17 July
The event officially gets underway with the opening ceremony on Wednesday. It will be followed by Vision to Reality: Navigating the Next Era of Pro-AV Innovation in Asia, with opening remarks from Ko. During this session, David Labuskes, CTS, CAE, RCDD, executive director and CEO of AVIXA, will share insights into which markets and industries are primed for growth.
Speaking about his presentation, Labuskes said:
“Our most recent research shows that APAC is the centre of growth for the Pro AV market at 6.6% CAGR from 2022 to 2027. The APAC region’s annual revenue is forecast to surge to US$134,644 million by 2027, a 38% increase from 2022.
“I am thrilled to share more on which markets and industries are primed for growth at InfoComm Asia 2024, as well as host our amazing lineup of speakers who will further elaborate on these topics to help delegates capitalize on the right opportunities.”
A panel discussion will then examine the state of the Pro AV industry in Asia.
Future restaurants, cyber security, and more
Other tracks in the morning will explore the next-generation control room and how to collaborate safely in a hybrid workplace. A first-time visitor tour of the trade show floor will also be offered.
In the afternoon, one standout track will be Future Restaurant 2030. This will explore the transformative technology trends shaping the restaurant industry in the coming decade. Elsewhere, in a Cyber Security for the Enterprise track, Shaun Reardon, a cybersecurity expert and former Scotland Yard detective, will give a talk entitled Cyber War Games and the Unseen Risks in Office.
Later, the AVIXA Women’s Council in Asia will host its annual in-person event, creating an opportunity for women in the AV industry across Asia to join the global council, network, and build relationships with peers and colleagues. AVIXA and InfoComm Asia will also co-host the Welcome Networking Event at the Luminary Lounge on the show floor at the end of the day.
Thursday 18 July
Thursday begins with another opportunity for first-time visitors to tour the show floor.
The first topic of the day is The Future of Audiovisual Technology: Innovation, Integration, and Interoperability. During this, attendees can enjoy a session entitled Hollywood Sound Design Secrets Unveiled with Stephen Thomas Cavit, an Emmy Award-winning composer known for his work on Ghostbusters and Jumanji.
Elsewhere, the esports trend will be explored, and Timothy Shen, chair of Safari Asia Ltd., will deliver the keynote for the esports track, Esports Landscape in Asia. In the live events track, The Evolving Landscape of Live Events: Innovation, Technology, and the Future of Engagement, attendees can hear Ray Winkler, CEO and design director of STUFISH Entertainment Architects and the creative energy behind the ABBA Arena and many other spectacular live shows, talk in a session called Designing Iconic Experiences.
InfoComm Asia and the themed entertainment industry
Other topics explored during Thursday afternoon include drones in the AV industry and smart cities. In addition, Dialogues for Innovation –Immerse & Inspire: The Art and Science of Storytelling for Guests is taking place in partnership with the Themed Entertainment Association (TEA).
Evi Sari, international board member and vice president of location-based experiences at WildBrain CPLG, will chair a panel discussion. Throughout the afternoon, attendees can hear from visitor attractions experts, including speakers from THG Creative, Christie and Forrec. There will also be a networking session afterwards.
“We’re teaming up with the TEA to do a session about storytelling and how to bring audio-visual hardware and software together with the creative minds of the attractions world,” said Ko. “There’s so much creative energy in the use of sound and lighting in those attractions. I wanted to invite the TEA team to be part of InfoComm Asia. With all the creative minds in their sector, it would be a shame not to share it with other industries because they can learn much from what they’re doing.”
Sari added:
“For over 30 years, the Themed Entertainment Association has represented creators, developers, designers, and producers for compelling places and experiences worldwide. As the boundaries between physical and digital worlds increasingly blur in today’s landscape, consumer demand for immersive storytelling is reaching new heights.
“TEA’s collaboration with InfoComm Asia is at the forefront of this trend, merging innovative technology with creative storytelling, highlighting Pro AV’s essential role in crafting immersive experiences to captivate audiences like never before.”
Friday 19 July
On Friday morning, there is an opportunity for an exclusive Tech Tour at the EGAT Learning Center, where innovation meets education in a dynamic environment.
The Business and Creative Power of Immersive Sound, co-organised with the Institute of Music, Science & Engineering (IMSE), Mahidol University, and TLAV, will feature further insights from Stephen Thomas Cavit and others, as attendees learn more about the transformative power of immersive sound and how it’s revolutionising experiences across industries.
Also on the agenda is The Future of Content Production: AI, AV, Virtual Worlds, and Lifelong Learning, co-organised with Thailand Association for Educational Communications and
Technology (Thai AECT). In the morning, there will also be a CTS exam prep workshop, a networked AV hands-on workshop, and a meetup with AVIXA AV marketers.
Exhibitors at InfoComm Asia 2024
InfoComm Asia 2024 promises to be the largest yet, with over 40% show floor expansion, featuring over 180 exhibitors and 280 brands.
Attendees will be able to explore new and first-to-debut in Asia products by leading technology and solution providers, including Barco, Christie, Jabra, Sennheiser, and many others.
Barco – booth #H10
For the first time in Asia Pacific, visitors will witness new products launched by Barco, the technology company focusing on innovative visualisation solutions, during ISE and InfoComm US earlier this year. Attendees can discover how Barco’s new I600 single-chip projection platform expands immersive experiences with 4K images in a compact and lightweight design.
The new Barco-patented SuperShift technology ensures the sharpest 4K UHD images, and the integration of next-gen Barco Pulse electronics ensures a seamless experience, delivering smoother images at the lowest latency. Its smooth integration in single and multichannel setups makes it a perfect pick for various applications like artainment, museums, corporate events, simulation environments, projection mapping and many more.
Barco will also showcase Encore3 Event Master, designed to be the ultimate image-processing platform for every event, offering integrated video signal distribution, switching, layered video screen composition, and the ability to manage all screens – be it projection, LCD or LED.
Attendees can arrange meetings with the Barco team here.
Christie – booth #J20
At InfoComm Asia, Christie, the global visual and audio technology company, will showcase how its latest visual and integrated solutions can create highly immersive spaces for themed entertainment, museums, and corporate environments. These include RGB pure laser projectors, 1DLP laser projectors, LED video walls, and powerful content management and processing tools.
Key highlights include an immersive room powered by Christie’s 4K13-HS laser projectors and Pandoras Box, and a stunning 3D wall mapping installation titled ‘Temple,’ featuring over 800,000 surfaces illuminated by M 4K25 RGB pure laser projectors and Christie Mystique, an automated camera-based alignment and recalibration solution for quick installation, alignment, calibration, and maintenance of multi-projection systems.
Visitors can also experience a live demo of the firm’s flagship Griffyn Series RGB pure laser projectors in an eye-catching blended display on a two-sided screen. Additionally, its high-performance and versatile LED solutions comprising the award-winning MicroTiles LED and Core Series III video walls will captivate audiences with their bright and lifelike visuals. Finally, Christie will launch a new 1DLP laser projector series, offering customers high-brightness, high-performance projection in a compact form factor.
To book a meeting, attendees can email Echo Wang, Enterprise marketing manager for APAC.
Powersoft – booth #E30
Powersoft, a global leader in pro-audio technology, will make its inaugural independent appearance at InfoComm Asia 2024. The company will unveil its latest innovations, including the Unica Maritime Kit and Dolby Atmos Connect patching, to the Asian market.
This includes Maritime Kit for Unica. Powersoft’s latest platform takes to the sea, providing high-quality audio in marine applications while ensuring compatibility with stringent marine safety standards. Attendees can also discover Dolby Atmos Connect, a new ArmoníaPlus feature that simplifies cinema setup integration with Dolby CP950 processors, reducing costs and time while enhancing efficiency.
Furthermore, Powersoft will highlight MyUniverso, its user-friendly cloud platform, alongside Verso, a device that extends cloud functionalities to the entirety of the company’s current portfolio. Regarding updates to the Unica Platform, Dynamic Music Distribution functionalities are also now available across the Unica series, with two new lower-power models added. This keeps with Unica’s mission to meet the demands of installations of any size within a single amplifier platform.
Attendees can book a meeting with Arthur Soh, regional sales manager, via email.
Register for InfoComm Asia 2024
“This year is the fourth edition of InfoComm Asia, and we’ve grown over 43% year on year in terms of space, which speaks to the growth of the region but also to the fact that exhibitors and visitors want to see some of the solutions being applied in Asia, too,” said Ko. “We want to show how Pro AV is changing the world and touching everyone in their daily lives.”
InfoComm Asia 2024 will showcase the latest Pro AV technologies and foster community and collaboration across diverse industries. To register, please click here.
